The latest from the silvertooth team
67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of resilience in a complex global landscape. 16th April 2026: The Public Relations industry in 2026 is…
Estelle Monraisse from our partner agency Mascaret Partners explains the special conditions for public relations in France. — How is the tech market and the tech media business developing in general in your country? Today, DeepTechs, AI and cybersecurity topics…
Karsten Hoppe and Tilo Timmermann from our partner agency TDUB Kommunikationsberatung explain the special conditions for public relations in Germany. — How is the tech market and the tech media business developing in general in your country? Tilo Timmermann: In…
Tech PR in Poland: “Building mutual trust can create long-term allies” Bartosz Cholawo from our partner agency Public Dialog explains the special conditions for public relations Poland. — How is the tech market and the tech media business developing in…
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does…
Aimilia Mamopoulou from our partner agency extrovert explains the special conditions for public relations in Greece. How is the tech market and the tech media business developing in general in Greece? Greece’s tech market is experiencing robust growth, fueled by…
Julie Wright from our partner agency (W)right On Communications explains the special conditions for public relations in the tech industry in the United States. _________ How is the tech market and the tech media business developing in general in the…
Greg Halse from our partner agency AMBITIOUS PR explains the special conditions for public relations in the United Kingdom. — How is the tech market and the tech media business developing in general in your country? Much like other regions…
The evolution of PR at Cannes Lions The Cannes Lions International Festival of Creativity is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work. It’s where insights from iconic…
Strategic Communications & PR Consultancy identified as key growth areas, followed by Issues & Crisis Management 13th March 2025: The PR industry in 2025 is defined by both opportunity and complexity, as agencies navigate economic uncertainty, rapid technological advancements,…
Social media platforms continue to be one of the main drivers of digital transformation, redefining the way brands and consumers interact. The year 2025 promises to bring significant changes to this landscape, challenging companies to reinvent their strategies in order…
As a PR agency founder in Ukraine, I’ve witnessed firsthand how our industry has transformed in ways that few could have predicted. While the ongoing war since 2022 has created unprecedented challenges, it has also sparked remarkable innovation and adaptation…
An IPRN AGM is always an experience. I am sure that all members that have attended them can attest to this fact. Face-to-face interactions result in a richness of relationships that cannot be attained online, and the host member (and…
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
Continuing our “technology shaping communications’ series from the last article on and the first pillar of embracing the new tech communications era, ‘Revolutionizing Listening’ underscored the transformative impact of technology in the field of communications, particularly with advanced analytics and AI-powered tools.
From the inception of the telephone to the advent of the internet, technology has continuously sculpted the fabric of our global society, sending ripples throughout every facet of how we live and work.
The majority of respondents (70%) also indicated a positive business growth perspective for 2024. Never has the expression ‘fast-paced, ever-changing world’ been more relevant. In 2023, the economic uncertainty related to the war in Ukraine and in Israel, the rising…
During 3 days, the CEOs of agencies around the world analyzed trends in communications, public relations and marketing in order to face the needs of the 21st century.
The IPRN Tourism Group is made up of agencies with a wealth of knowledge and experience in the sector that aim to share high-value information and develop business in new markets
Web Summit Rio 2023. It couldn’t be different. Generative Artificial Intelligence dominated several stages of the Web Summit Rio 2023, considered the largest global event of technology and innovation. In the first edition held in South America, there was also…
IPRN members. 25% consider Strategic communication and PR consultancy the major services with opportunities of growth.
Two earthquakes with a magnitude of 7.7 and 7.6 occurred in 10 citys of Turkey in the south-eastern regions. So far, a total of approximately 45,000 people have lost their lives in these 10 cities. In these days when we…
What AI can do and how your company can benefit. Building blocks for an AI strategy in corporate communications. Everything we thought we knew about AI has changed. Until recently, “artificial intelligence” in corporate communications outside the IT expert forums…
When companies want to enter a new market abroad, they need experienced partners there. Particularly in PR, world regions and even individual countries differ fundamentally and in many details. The right PR agency must therefore have a perfect command of…
Rodrigo Viana de Freitas, general director of Central de Informação, has just been elected president of the International Public Relations Network (IPRN). The election was held in Cartagena de Indias (Colombia), during the Annual General Meeting (AGM), being unanimously elected…
The Annual General Meeting (AGM) of the International Public Relations Agencies Network (IPRN) brought together around 30 agency leaders from all over the world. In the forum, it was confirmed that Latin and North America, Europe, Asia, Africa and even…
Public Dialog and Eureka agencies were recognized in The 19th Annual International Business Awards®. The project “Xiaomi Kite Cup driven by Land Rover” was awarded a gold statuette in the category: “Sponsorship”. This year’s organizer received more than 1000 entries…
According to a study by Global Market Insights, the cyber-security industry is expected to be worth $300bn by 2024 – more than double today’s figure. The industry is growing rapidly, and new players are continually looking to topple established cyber-security…
Prosper Group, the company that help the owners of independent marketing communications agencies achieve their ambitions and maximize the value of their life’s work, offers the keys to better protect your agency and the staff and make more money. The…
PR Week, the leading source of news, analysis, features & jobs for the Public Relations industry, in the article “Strong connections forged by independent agency networks”, reviews the main networks of independent agencies: PRGN, PROI, Worldcom and IPRN. In the…
Analysis across industries suggests the global auto industry is emerging as a relatively strong performer in the recovery from the pandemic. The automotive sector’s level overall activity in Q2 of 2021 was running well above pre-Covid levels (measured at Q4…
Good news from our member TDUB!!! The agency won 4 German Stevie Awards in Gold for their campaing for Finnish IT security provider F-Secure. The jury of the award edition in German gave to TDUB the awards, widely known as…
The International Public Relations Network (IPRN) unanimously condemn the unprecedented action of international aggression, which is the attack of the Russian Federation, supported by Belarus, on the free and independent Ukraine. At the same time, we express our solidarity towards…
Our American member, Steinreich Communications Group, Inc., has acquired the Omniado Agency, one of South Africa’s leading design and digital marketing agencies. The acquisition serves as the agency’s entrance to the African continent as it will now have a location…
2021 was a productive year for IPRN in spite of the difficult economic global context created by the pandemic: a great innovative hybrid AGM in Lisbon with the 25th anniversary gala celebration, significant improvements to our resources and activities and…
Good news from Mekky Media! The agency continued its successful trajectory in 2021, reaching the milestone of becoming a seven-figure business. The five-year-old agency’s record-breaking annual revenue was $1.25 million, representing a 62 percent gain over the previous year. The…
Along the COVID-19 crisis cycle of disruption, management, and recovery, important decisions have become part of everyday for CEOs and big decisions take courage. During the first phase of the crisis, business leaders formulated and activated their crisis plans to…
The members of IPRN gathered in June 8th for an Zoom Conference, organized by Central de Informaçao, where discussed and shared new ways to communicate. During the pandemic, brands, companies and PR agencies were forced to adapt their way of…
Corporate Excellence, leading think tank that focuses on reputation, communication, and intangible assets management, have published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals…
Whether in your private life or in business: No communicator wants to engage in a monologue. Finding an audience and generating consensus are the key building blocks of thought leadership. And today this is primarily happening online on the web…
Leading GCC agency W7Worldwide was today announced winner of the PRCA MENA 2021 ‘International Campaign Award’ for their ‘Communicating through Covid-19 Resource Centre’. The agency was also highly recommended in the ‘Best PR Campaign – B2B’ and ‘Best Communications Campaign’…
Ontranslation, a multilingual communication and translation agency that specialises in digital marketing, has been selected by IPRN as its benchmark partner for translation services. This partnership aims to provide IPRN members and their clients with professional linguistic solutions that allow…
The International Public Relations Network (IPRN) and the Chinese organization 17PR have establish a strategic partnership agreement to work together to strengthen best practice exchanges and cooperation in the international public relations industry to promote business relations and industry progress.…
Prestigious Stevie Awards were awarded to three member agencies of the International Public Relations Network (IPRN). The winning IPRN’s members – Public Dialogue of Poland, Central de Informação of Portugal and Channel V Media, from New York, earned the highest…