67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of resilience in a complex global landscape. 16th April 2026: The Public Relations industry in 2026 is
On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President Ursula von der Leyen called it “the mother of all trade deals”, and the numbers
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest