By Ashwani Singla, Founding Managing Partner of Astrum.
As we reach the final stretch of the series, let’s revisit some of the insights discussed earlier in the first and second pillar of tech impact on communications :
- Technology reshapes the entire communication ecosystem, from creation to consumption.
- Understanding audience behavior enhances communication resonance and credibility.
- Advanced analytics and AI are revolutionizing listening and increasing the potential for bespoke content.
- Analyzing content and preferences leads to effective and long-term stakeholder interactions via strategic engagements.
The third pillar of impact of technology advancements of communication is the need for real-time crisis management tools to detect and counter potential threats for public relations professionals. The ability to respond swiftly and efficiently is crucial, requiring not just technology but a holistic approach sponsored by the C-suite. The fusion of human ingenuity, technology, and an understanding of the science of persuasion ™ is essential in safeguarding corporate and brand reputations in an age where a crisis can unfold within minutes.
Corporate reputation risk management budgets will have to evolve as part of the overall risk management strategy of companies. If Boards and Management lag, they will compromise having adequate response resources to create the needed capacity to respond quickly, efficiently and at scale to counter disinformation. Reputation risk management will need to develop as a C Suite priority with sponsorship of the CEO and under the supervision of the Board of Directors.
Convergence of Technology, Talent, and Transparency
As we navigate this ever-evolving landscape, our ability to harness technology for the betterment of communication becomes paramount. Authenticity lies at the heart of credible communication, and technology, when wielded with sagacity, has the potential to greatly enhance these qualities. Trust, a cornerstone of human relationships, should remain unwavering when extended to technology.
The new equation for successful communication is:
Technology X Talent X Transparency = Trust