IPRN members | 80% pointed out a business growth perspective
IPRN members. 25% consider Strategic communication and PR consultancy the major services with opportunities of growth.
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The Role of Communication: The Reality of Earthquakes
Two earthquakes with a magnitude of 7.7 and 7.6 occurred in 10 citys of Turkey in the south-eastern regions. So far, a total of approximately 45,000 people have lost their lives in these 10 cities. In these days when we…
State of the artificial: how your company can benefit
What AI can do and how your company can benefit. Building blocks for an AI strategy in corporate communications. Everything we thought we knew about AI has changed. Until recently, “artificial intelligence” in corporate communications outside the IT expert forums…
New “Tech Group” at IPRN: Specialized Offer for International Tech-Companies
When companies want to enter a new market abroad, they need experienced partners there. Particularly in PR, world regions and even individual countries differ fundamentally and in many details. The right PR agency must therefore have a perfect command of…
Rodrigo Viana de Freitas, new president of IPRN
Rodrigo Viana de Freitas, general director of Central de Informação, has just been elected president of the International Public Relations Network (IPRN). The election was held in Cartagena de Indias (Colombia), during the Annual General Meeting (AGM), being unanimously elected…
JPA Health’s Carrie Jones named to PRWeek’s health influencer 30
Our US partner, JPA Health, have announced the agency’s CEO Carrie Jones, has been named to PRWeek’s Health Influencer 30 list which identifies prominent players influencing pharma and healthcare communications. “Having the ability to meaningfully impact the way people understand…
Gold Stevie Award for Public Dialog and Eureka
Public Dialog and Eureka agencies were recognized in The 19th Annual International Business Awards®. The project “Xiaomi Kite Cup driven by Land Rover” was awarded a gold statuette in the category: “Sponsorship”. This year’s organizer received more than 1000 entries…
W7Worldwide’s 7 Communications Strategies for the Automotive Sector to Navigate the Post Covid-19 Transformation
Analysis across industries suggests the global auto industry is emerging as a relatively strong performer in the recovery from the pandemic. The automotive sector’s level overall activity in Q2 of 2021 was running well above pre-Covid levels (measured at Q4…
2021, a good year for IPRN despite Covid
2021 was a productive year for IPRN in spite of the difficult economic global context created by the pandemic: a great innovative hybrid AGM in Lisbon with the 25th anniversary gala celebration, significant improvements to our resources and activities and…
W7Worldwide’s Guide for CEOs to Effective Leadership Towards COVID-19
Along the COVID-19 crisis cycle of disruption, management, and recovery, important decisions have become part of everyday for CEOs and big decisions take courage. During the first phase of the crisis, business leaders formulated and activated their crisis plans to…
Public relations agencies from around the world gather in Lisbon at the IPRN Annual Conference to confirm the strength of the PR industry
The Annual Congress of the International Public Relations Network (IPRN), currently the world’s largest organization of independent PR agencies, took place at the end of October in Lisbon. With more than 40 members and presence in all continents, the network…
Nine important lessons for agencies from dealing with COVID-19
The COVID-19 pandemic has proven to be extremely challenging for agency owners on many levels including but not limited to: Keeping morale and culture alive throughout a remote work force. Recruiting, onboarding, developing and retaining talent. Networking with the key…
Thought Leadership in the Digital World: Escaping the Ecosystem of Owned Media!
Whether in your private life or in business: No communicator wants to engage in a monologue. Finding an audience and generating consensus are the key building blocks of thought leadership. And today this is primarily happening online on the web…
W7Worldwide’s 7-Step Guide to Maintain Brand Resilience in Covid-19
With intensified scrutiny from the media and the general public during the Covid-19 pandemic, organizations must protect their brand to ensure they continue to be perceived in a favourable light throughout this crisis. If there is a negative perception, it…
European Communication Monitor 2021: The status quo and trends for the communication profession in Europe
The 2021 edition of the world’s largest study into strategic communication and public relations has explored current practices and future developments of communications in companies, non-profits and other organisations including communication agencies across Europe. The full report, based on interviewing…
Three international agencies, new members of IPRN
The International Public Relations Network (IPRN) has expanded its global reach with the addition of three new international member agencies. IPRN’s new members are: • Cimagen, from Chile. • Lizette Weber, from Mexico • Attentum, from Lithuania Cimagen Comunicaciones is…
Corporate Excellence becomes IPRN reputation expert partner
The leading reputation and intangible assets think tank Corporate Excellence has become a new partner of the International Public Relations Network with the goal to provide their expertise, innovation, information and advice to its members and clients worldwide. IPRN will…
JPA Health recognized by PR Week as 2021 outstanding small agency
JPA Health won the 2021 Outstanding Small Agency Award at PRWeek’s Annual Ceremony. This recognition comes after a record-breaking year of growth for the agency. “As we faced the early stages of a global pandemic, JPA Health was swift to adapt a new model focused…
Why Person-To-Person Communications Matters In Stakeholder Capitalism
Communicators over the last year have been whipsawed by a combination of falling trust in organizations together with rising expectations that organizations, including for-profit corporations, do the right thing. For instance, the Meaningful Brands study by Red Havas found 84%…
W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic. The response to the virus put tremendous pressure on healthcare systems in every country and the way the sector adapted and ramped up…
No Going Back: Applying 2020 Marketing Lessons in a New Year
Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for the better. Businesses, too, experienced upheaval, growth and transitions while learning to cater to a new customer. Clear, consistent and strategic communication has…
IPRN breaks records in 25th anniversary
The International Public Relations Network (IPRN), with member agencies spanning 40 countries, ended its 25th anniversary in 2020 with impressive growth –reaching its highest membership at 54 agencies- with record income and innovative activities. The organization proved its potential and…
Turn Marketing Goals Into Wins for Your Business
If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked to your…
Euromedia incorporates Alana Consultores de Comunicación into its business group
Euromedia Comunicación, the first public relations group in Andalusia, with headquarters in Seville and a 25-year track record in external and internal communication work for more than 500 clients, has incorporated into its group the company Alana Consultores de Comunicación,…
Purpose not products: How the Corona pandemic will continue to influence our social media communication in 2021
What will 2021 bring? You don’t need a crystal ball to predict that the Corona pandemic will stay with us for some time. What is becoming known as the new normal is changing the way we interact socially. And with…
25th International PR Network Conference: Creative Campaigns and Videos!
“I’m just a bottle – but every time someone brings me back, it’s an expression of the respect they show our rough, honest landscape.” Bottle recycling from the perspective of a returnable bottle, beautiful and enigmatic images from Sardinia: The…
W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19
COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures. After the initial shock to the industry, event organizers quickly turned to digital solutions and created virtual…
Public relations professionals from around the world discuss good practices for a new world in an innovative virtual model
More than 40 senior professionals from agencies spread around the five continents met via Zoom, for three days and more than 12 hours of online broadcasting, in an innovative transmission. The International Public Relations Network (IPRN) Annual General Meeting and…
IPRN and China 17PR will cooperate for the development of global PR practice
The International Public Relations Network (IPRN) and the Chinese organization 17PR have establish a strategic partnership agreement to work together to strengthen best practice exchanges and cooperation in the international public relations industry to promote business relations and industry progress.…
IPRN Agencies win Stevie Awards with Outstanding Projects
Prestigious Stevie Awards were awarded to three member agencies of the International Public Relations Network (IPRN). The winning IPRN’s members – Public Dialogue of Poland, Central de Informação of Portugal and Channel V Media, from New York, earned the highest…
IPRN and Prosper Group will cooperate closely
IPRN announces a partnership agreement with Prosper Group, from the USA, after identifying mutually beneficial opportunities of cooperation between both organizations. Prosper Group is the leader consultancy to help the owners of independent PR, communication and marketing agencies achieve their…
IPRN Targets sector specialists and innovators for membership growth
The International Public Relations Network (IPRN), a global network for independent PR agencies, aims to expand the number of sector specialists in its ranks and add consultancies that ‘broaden the definition of PR’. That’s part of a new five-year plan…
How to turn the pandemic into opportunity
The term Public Relations itself suggests that there is a lot of interaction with people. In COVID times, the interaction still remains but has shifted online. The question is that with so many negative things happening all around, how do…
Central de Informação awarded with #NoAgeCampaing
Central de Informação, the Portuguese member of the IPRN, has just been awarded twice in the Lusophone Creativity Awards, an international competition for Portuguese-speaking agencies in Brazil, Angola, Mozambique and Portugal. #NoAgeCampaing, developed for the web shop Just Happy Days,…
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London, IPRN European Capital 2019
The IPRN European Regional Meeting 2019 was held in London with the highest member’ attendance ever, several new faces and a very good agenda organized by our partner Redwood. 43 delegates from 29 agencies and 21 countries, including members from…
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Technology, commitment and awareness, keys to new trends in communication
“Technology, emotion and adaptation, foundations of a new world” was the motto chosen by Cibecom 2019, the main Latin American communication meeting, to analyze the current communication trends that make organizations grow and progress in an increasingly volatile, complex, ambiguous…
Estonia, Spain, Luxembourg, Portugal and China win IPRN 2019 Annual Awards in Warsaw
The annual conference of the International Public Relations Network (IPRN) announced the winners of the Annual Awards competition. Each year the best pubic relations and communications projects and videos from around the world participate in this awards, demostrating that the…
The Globalisation of Public Relations
As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing global strategies to reach new markets. In 2018, Ernest and Young (EY) surveyed 863 middle-market…
Content Marketing, the solution of B2B
One of the objectives of every business is to seduce potential customers and build loyalty, but how can we prove that we are the perfect solution to solve their needs? An alternative in which brands have worked and continue to…
Highlights of IPRN in 2018
IPRN continue growing last year as an independent leading global network with 44 members in 30 countries with offices in 83 top world cities and 85 agency contacts. New members from Czech Republic (Crest Communications), Italy (INC and L45 –…
Happy anniversaries! We celebrate two incredible McOnie years of service milestones
In October, we celebrated two remarkable workplace anniversaries! Pauline celebrated her 10th year here at McOnie… and Carolyn celebrated her 15th! We sat with both to glean more about their time here at the agency, their standout moments and what…
IPRN part of the Cibecom’ 2019 impulse committee
IPRN will be another time part of the Impulse Committee of CIBECOM’2019 after having reached a new collaboration agreement with Fundacom, the foundation for the promotion of communication in Latinamerica. CIBECOM’2019, that brings together professional leaders of institutional, PR and…
Luxembourg, IPRN European Capital 2018
The IPRN European Meeting 2018 was held in Luxembourg with the highest member’ attendance ever, several new and happy faces and a very good agenda organized by our partner Binsfeld, thanks to Philippe Beck, Heike Fries and Claude Sauber, that…
Journalism in the digital era
L45, agency specialized in on and off-line institutional relations, have realized a survey on how the italian financial and economic journalists use internet and social media for their job. They decided phone called 205 journalists with those who work daily,…