International (I)
7 min read
By Gretel Going, President & Founder, Channel V Media Getting attention in the U.S. market has never been easy. But for companies expanding into the States, whether from Europe, Asia-Pacific or Latin America, the challenge used to be relatively straightforward: invest in the right media channels, build awareness with the right audiences, and differentiate your product [...]
Articles
3 min read
67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of [...]
8 min read
On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President [...]
5 min read
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, [...]
2 min read
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI.But I decided [...]
2 min read
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets [...]
6 min read
I've recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an [...]
2 min read
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities [...]
2 min read
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These [...]
2 min read
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies [...]
2 min read
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real [...]
2 min read
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over [...]
3 min read
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
