On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President Ursula von der Leyen called it “the mother of all trade deals”, and the numbers…
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in…
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates…
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates…
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the…
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in…
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the…
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest…
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in…
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the…
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate…
Estelle Monraisse from our partner agency Mascaret Partners explains the special conditions for public relations in France. — How is the tech market and the tech media business developing in general in your country? Today, DeepTechs, AI and cybersecurity topics…
Karsten Hoppe and Tilo Timmermann from our partner agency TDUB Kommunikationsberatung explain the special conditions for public relations in Germany. — How is the tech market and the tech media business developing in general in your country? Tilo Timmermann: In…
Tech PR in Poland: “Building mutual trust can create long-term allies” Bartosz Cholawo from our partner agency Public Dialog explains the special conditions for public relations Poland. — How is the tech market and the tech media business developing in…
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does…
Aimilia Mamopoulou from our partner agency extrovert explains the special conditions for public relations in Greece. How is the tech market and the tech media business developing in general in Greece? Greece’s tech market is experiencing robust growth, fueled by…
Julie Wright from our partner agency (W)right On Communications explains the special conditions for public relations in the tech industry in the United States. _________ How is the tech market and the tech media business developing in general in the…
Greg Halse from our partner agency AMBITIOUS PR explains the special conditions for public relations in the United Kingdom. — How is the tech market and the tech media business developing in general in your country? Much like other regions…
The evolution of PR at Cannes Lions The Cannes Lions International Festival of Creativity is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work. It’s where insights from iconic…
Social media platforms continue to be one of the main drivers of digital transformation, redefining the way brands and consumers interact. The year 2025 promises to bring significant changes to this landscape, challenging companies to reinvent their strategies in order…
As a PR agency founder in Ukraine, I’ve witnessed firsthand how our industry has transformed in ways that few could have predicted. While the ongoing war since 2022 has created unprecedented challenges, it has also sparked remarkable innovation and adaptation…
An IPRN AGM is always an experience. I am sure that all members that have attended them can attest to this fact. Face-to-face interactions result in a richness of relationships that cannot be attained online, and the host member (and…
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
As the client base at The McOnie Agency grows, we are continually looking to create new and exciting ways for our clients to interact with their audiences. Digital communication, moving images and sharing of information form a large part of…
BY EMILY / MCONIE AGENCY We take a look some B2B social media campaigns that have really made a splash amid claims that B2B is falling behind in the social media stakes. What is Social Media Week? In its 8th…
Phil Slaney, Senior Account Manager, Nexus Communications – Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners to share learnings…
By Martin Michel (JP / COM) – In 2013, the Voith technology group launched one of the biggest change initiatives in its young history, with the aim of safeguarding its long-term competitiveness and growth. The related communications activities, which were supported…
Best Practice: Henkel’s Raw Materials Facts Locally adapted content and available in several languages – many communications managers would immediately associate these words with “increased coordination and costs”. Yet Henkel Adhesive Technologies has shown how international content can be published quickly…
Just one in ten marketing directors considers their Company allocates sufficient resources to their digital strategy. Unveiled in Madrid and Barcelona, this study analyses corporate digital challenges in sectors such as leisure, sports, textiles and fashion, health, transport, tourism, distribution,…
By Katharina Balkmann How can I communicate effectively when my target groups come from a variety of cultures? For communications professionals, globalization is increasingly posing this challenge – especially when it comes to online communication channels such as Twitter. The…
By Josh Ochs For any business trying to build their presence online and amplify their message across a range of platforms, it seems the game changes every day. You have to stay ahead of your competitors and keep up with…
Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media has drastically changed the way people communicate and share information. Social media has had a…
Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new delivery formats and medicinal blends to challenge the current products on shelf Innovation in medical…
Many of the hottest companies and industries today, especially those in the sharing economy such as Airbnb and Uber, did not even exist 10 years ago, but are now challenging the survival of many traditional industries. Will the century-old public…
1.- Aspirational While standard Executive Coaching is about improving your performance at work in more senior executive roles, Executive Leadership Coaching is this and more. It invites you to tap into your career aspirations and personal purpose in relation…
PR Is Best Suited for the Task, Say Most Ad and Marketing Execs in New Study It’s a common debate for businesses: Who should be responsible for corporate social media activities? The jury is still out, but according to advertising…
Some snarky communicators love to claim that the press release is dead, or should be. A certain Fortune Global 500 company thinks otherwise. Earlier this year, Google started putting company press releases in its news search results. Useful, concise…
Women aren’t elected to board positions for one reason: There aren’t enough women in senior positions to select from. The problem doesn’t start at the board level. It starts in the C-Suite. Now that’s upsetting. Public companies seek board members…
Wouldn’t it be better to hire a B2B PR agency that handles a diverse range of clients because the PR tools used in one and lessons learned in another would come together to offer a complete service? The only issue…
Jan Gusich When will people learn? It doesn’t pay to cheat. Just ask Lance Armstrong, Pete Rose and Barry Bonds. Now, apparently, you can also ask Volkswagen. It pains me to know that one of the most iconic, respected and…
At the AGM meeting in Washington, DC this past year, we discussed numerous topics that will affect global marketers. One of keen interest was: Privacy, Security and Ethics in a Digital Age. We learned that by the year 2022, we…
On April 21, Google will begin to use mobile-friendliness as a ranking signal. This move, dubbed ‘mobilegeddon‘, is part of the trend for Google to focus on User Experience (UX) factors when ranking sites. In Google’s own words: “This change…
I’m a bit fired up. February is inevitably a month of branding analysis as ads and marketing campaigns continue to be critiqued by professionals and non-professionals alike. Personally, I liked that this year’s batch of ads has had a positive…
AKHIA’s mobile marketing experts, Content Architect Lukas Treu and UX Lead Matt Rumer, have been exploring, thinking and analysing mobile marketing strategies. Following their latest presentation at a University of Akron workshop, they sat down with Brew Co-Editor Bill Delaney to talk trends and insights on mobile marketing. So why…
WeChat, the first of a series of brand advertisements on news feeds launched in January creating much attention with the Chinese public and underscoring its position as the hottest social platform. Owner, IT giant Tencent, places the ads in position…
Posted by Jonathan Choat, Nexus, UK IPRN Member Laura May, Business Analyst for IGD From drones to big data, start-ups to smart living, IGD predict the future-shaping areas to watch across the global food and consumer goods industry this…
Bloggers can add great value to a PR campaign as they are at the forefront of digital opinion forming. Readers of blogs tend to be loyal and are more likely to be convinced by a blogger’s opinion than any advertising…
After several starts and stops over the past 24 months, the IPO market is back. Re-energized by such high-profile deals as LinkedIn and Pandora – as well as the much-anticipated arrival of Facebook – the IPO market in 2012 enjoyed…