PR Week, the leading source of news, analysis, features & jobs for the Public Relations industry, in the article “Strong connections forged by independent agency networks”, reviews the main networks of independent agencies: PRGN, PROI, Worldcom and IPRN.
In the case of IPRN, our president Luis Canomanuel answers several questions about the network and highlights the advantages of resorting to this type of network, highlighting the speed, flexibility, knowledge exchange and greater involvement of agency owners in the business. .
For its part, our American partner Channel V Media, through Gretel Going, explains the advantages of being a member of the network from the partner’s point of view and makes a brief presentation of two case studies developed in collaboration with other IPRN members.
An interesting must-read article in which five agency network leaders spotlight their organizations’ local-global edge while member agencies illustrate this advantage in action.