The latest from the silvertooth team
The 23th Annual General Meeting of IPRN, organized this year by Chinese member Blue Focus, attracted many of the public relations CEOs, owners and senior practitioners of the IPRN agencies to discuss worldwide PR trends, best practices, learn about the…
PR Partner has started cooperation with four new clients: NGENIX, Newtrax, Mildford and Barkli corporation. NGENIX company is a Russian cloud services provider for protecting and accelerating web resources. PR Partner team will be engaged in PR promotion of the…
Redwood Consulting, the communications, media and public affairs consultancy specialising in UK and international real estate and the built environment, celebrated its 25th birthday recently at the Rumpus Room in the Mondrian Hotel, London. Naturally, the combination of a warm…
The McOnie team have had an exceedingly positive start to the year. In just four months the team have been successful in achieving some major client wins that will help the agency achieve its business growth ambitions for 2018. Life…
Speed isn’t always something to boast about (just ask Keanu Reeves), but in the digital sphere it most certainly is. In July this year, Google will be rolling out an update that will see page speed become a ranking factor…
Comunicación Iberoamericana, the international communication consultant, has won the accounts to manage the communication and marketing of tourism of Quito (Ecuador) and Valladolid (Spain). Comunicación Iberoamericana will implement the communication and marketing plan of Quito in the Spanish, German and…
The World Public Relations Forum has become the main PR event of the industry, combining a high level group of academic and practitioner leaders from all over the world. Organized this year by the Norwegian Association of Communication, under the…
With the ongoing investigation into the ethical use of Facebook users’ data, it has been revealed that Facebook data of up to 87 million people- 37 million more than previously reported- may have been unethically shared with British political consulting…
Central de Informação is one of the four finalists of the 2018 SABRE Awards EMEA, in the category “Industry Sectors – Transportation and Logistics”, with project We Rock Fest, that we developed last year as a way to celebrate the…
Hamburg-based content agency Schwan Communications, who won last year’s POTY Award with their audience-building campaign “MusikImPuls” for the Hamburg Symphonic Orchestra, started into 2018 with four new clients. Their sectors could not have been more diverse: “Projekt Nachhaltigkeit” is an…
Age of Majority kicked off a busy new year by accepting an invitation to join a panel discussion on Automobiles, Mobility & Aging Population at the Canadian International Auto Show, where we were joined by a range of auto industry…
On 16 March 2018, the Dortmund Business and Entrepreneur Prize 2017 was awarded in the U-Tower, Centre for Art and Creativity in Dortmund. The awards presented by the Economic Development Agency and the Sparkasse Dortmund are a highlight in the…
We have already said it on several occasions, “the branded content is not to sell, is to connect”, in other words, it is about presenting the brand in a context of connection with the consumer (pull) and not of interruption…
This week, MP Nadine Dorries caused a storm when she accused “left wing snowflakes” of “killing comedy” and “dumbing down panto” by demanding the removal of certain words and phrases from public entertainment pieces. While there is a case for…
T. E Development Group is a relatively young but very progressive and successful company focused on the high-end residential development in Prague. At the end of the last year, this company invited us (as a PR specialist in the field…
Luca Comunicación has started a new professional stage in 2018 merging with others under a new name and brand: Alana Consultores de Comunicación, a new communication and PR agency supported by a 25 year experience and a complete multichannel and…
The Spanish PR consultancy and marketing strategy, Evercom, has just presented LIFE, a new brand that will serve as an umbrella to different strategic sectors in the Spanish market: Food and Beverage, Consumer Technology, Travel, Health and Fashion and Beauty.…
During Fitur 2018, Comunicación Iberoamericana offered its PR and Communication services for 10 destinations: Ecuador, Guatemala, Sri Lanka, Nepal, The Philipines, Tucumán, Tierra del Fuego, Bariloche, Salamanca and Quito. They organized two press conferences during the fair, one big event…
Yardstick Marketing Management joins The Public Relations and Communications Association (PRCA) to show its commitment to standards, ethics, and talent development. The PRCA is Europe’s largest and most influential PR and communications membership body. Founded in the Middle East in…
Central de Informação has began 2018 with the coordination and organization of a National Conference related to the automotive industry, a new project promoted by Mobinov, the Portuguese Automotive Cluster. The event was attended by the Prime Minister of Portugal…
Maggi Fox Consultancy has been appointed by US based Fulham Lighting to handle its UK and European PR. Fulham is a leading global provider of intelligent, socially-conscious, sustainable commercial lighting components and electronics for use in commerial general lighting, parking…
Our member Yardstick Marketing predicting that digital world will dictate industry trends for both brands and professionals as we move into 2018. These are the principal trends to take into when developing a marketing and communication strategy: 1. Switch on…
Monet + Associés has started the year 2018 with very good expectations, incorporating new brands to its client portfolio: Nokia Smartphone, Roche, Première Vision and Funrise. In addition, Monet is proud to announce that they have been chosen in the…
IPRN continues growing last year as an independent leading global network with 40 members in 27 countries and 60 offices in top world cities. New members from South Africa (Mango), France (Monet), Czech Republic (Crest Communications), Chile (Headline), Panama (Stratego)…
The constant evolution of digital uses, the meteoric rise of the new technologies and apparent arrival of digital natives, strongly impact the communication and confuses the codes of Press Relations. Passerelles Agency gives its tips for a successful PR communication.…
Our purchasing decisions have changed dramatically in recent years, from the way we are informed, to the people we are informed by. According to the stats, 72% of people now say they rely on social media to inform their purchasing…
Global, interactive, infotaining – and now also decorated! BASF Coatings’ global “Coatings Matters” web magazine won over the jury at this year’s LACP spotlight awards: JP│KOM received the Platinum Award for the concept creation and implementation of the webzine. What’s…
The dawn of the Internet made disseminating news faster, with users able to access information within seconds. Arguably the biggest leap in evolution was the introduction of social media, which changed the landscape of how we obtain news dramatically. We’re…
Lunson Mitchenall, a long-standing client of Redwood Consulting, had reason to celebrate this autumn, winning EG’s Retail & Leisure Adviser of the Year award. Redwood advised in preparing the award entry for Lunson Mitchenall, as part of our role as…
After a busy year, we are delighted to add another PR award win to our trophy cabinet! The annual CIPR (Chartered Institute of Public Relations) Pride Awards, celebrate the best in communications over the past year, with a leading panel…
FOREO: PR Partner will provide PR support of FOREO, the cosmetic brand of the innovative skincare devices. Within the framework, the agency’s specialists will provide a range of PR services, including the initiation of publications in the media and blogs,…
AutoCom has won a new client: Ehrt Maschinenbau GmbH, Germany. Ehrt Maschinenbau has been developing and producing punching and bending machines since its inception in 1963. Their unique bending technology measures each bend angle and provides spring back compensation. This…
Public Dialog has been awarded in the Platinum PR Awards, organized by the PR News. The project “Report: The Role of Corporate Communication” was recognized as the best Pro Bono Campaign. The winning project is a pioneering research on the…
Yıldız Holding: One of the biggest holdings in Turkey operating in many sectors. This holding bought GODIVA couple of years ago and is still investing abroad. We are serving the five companies within this Holding: AYTAC: Aytaç Plants…
The agency specialized in tourism promotion, Comunicación Iberamericana, will implement the Marketing and Communication Plan of The Philippines in the Spanish market, as well as develop the promotional actions focused on the tourist industry and the final consumer. Communication, marketing…
It’s been a busy start to autumn for the Islington Square team at Redwood as we have continued to support the ongoing leasing activity at the £400 million mixed-use development being delivered by a joint venture partnership between Cain International…
Glamazle.com, the online beauty and fashion store that caters to the lifestyle needs of the Middle East, introduces ‘Glambry – Yardstick’ lipstick along with other shades as a testimonial to the Public Relations and Marketing services offered Yardstick Marketing Management,…
Check Point Security Day 2017 PR Partner specialists organized information support for the annual conference on information security Check Point Security Day 2017. The agency’s tasks included inviting media to the conference and holding a round table for journalists with…
The McOnie Agency has re-branded as McOnie to better reflect its approach of clear, compelling and effective communications services. This came into effective on 16th October 2017. Alongside a new brand name and website, clients have been introduced to McOnie’s…
Of course! Who wouldn’t? Krispy Kreme and UberEATS must have thought they were onto a winner when they teamed up for a giveaway earlier this week, with 36,000 (3,000 dozen) doughnuts available free of charge in central London, to celebrate Krispy…
The agencies Binsfeld and Vidale-Gloesener have won the ‘City Nation Place Award 2017’ in the category ‘Best Expression of Place Identity Through Design’. The new visual identity of Luxembourg has prevailed over submissions by participants from four different continents. This…
Jeff Weiss, our member of Harbinger, has launched a new business at the ICAA (International Council of Active Aging) conference in Orlando, Florida. The new consultancy is called Age of Majority. Age of Majority refers to the largest, wealthiest and…
Today, the trend is in the snapshot. Of all ages and horizons, people learn, communicate, share, show themselves, it was necessary to reinvent the way to address the public. It is time for brands to differentiate. For this, storytelling seems…
From left to right, Diego Barceló (President of Comunicación Iberoamericana), Wanda Corazon Tulfo-Teo (Secretary of Department of Tourism of Philippines), Benito B. Bengzon (Undersecretary of Department of Tourism of Philippines) and Gerard O Panga (Director of the Philippine Tourism Office…
The 22nd Annual General Meeting of IPRN, perfectly organized this year by Russian member, PR-Partner, attracted more than 30 public relations CEOs and senior practitioners to discuss worldwide PR trends, best practices, learn about the Russian PR culture, networking and…
Information has a crucial meaning in the 21st century. Fake news is the phenomenon which in a primitive but effective way can influence the reality surrounding us that appeared in the media more often. The ARC Rynek i Opinia…
In Luxembourg, cycling is beyond popular… therefore, and as part of the nation-branding process presented to you in Moscow, binsfeld conducted an online campaign #Letzgocycling for its client, the Ministry of Foreign Affairs. The idea was to draw people from…
PR Partner provided PR-support for the III International Stand-Up forum “Business with Meaning”, which was held in Moscow on 21-22 of April. The event was devoted to the innovative tools for creating a profitable public-oriented business. The mission of PR…
Heraeus Kulzer hired JP│KOM to support them on an important campaign: the leading dental company will become Kulzer as of July 2017. Under the new name, the company will position itself as part of the Mitsui Chemicals Group. The campaign…
On April 20, PR Partner hold the fourth master class on the subject “Modern PR: expectations and reality”. Speakers of the event Natalia Yarkova and Victoria Poyda, heads of the practices “Finance and Real Estate” and FMCG, talked about stereotypes…