The latest from the silvertooth team
Luxembourg’s Ministry of the Economy set up its own version of a space agency, with the mission to establish links between the country’s economic fabric and its rapidly expanding space sector. binsfeld lead the strategic phase of the branding process…
The International Public Relations Network (IPRN), a leading organization of independent public relations agencies representing more than 40 countries, announced this week that it has expanded its global reach with the addition of eight new member agencies from numerous countries…
In October, we celebrated two remarkable workplace anniversaries! Pauline celebrated her 10th year here at McOnie… and Carolyn celebrated her 15th! We sat with both to glean more about their time here at the agency, their standout moments and what…
The Future Hamburg Award is a new international startup award presented by the City of Hamburg. Innovative founders can submit their entry on www.future.hamburg/award in just five minutes and win an individual “Start me up in Hamburg” package. The tailor-made package offers…
Luxembourg’s Agency for the development of the financial center, LFF, requested a campaign proposal to promote its six lines of business: Finance, Banking, Sustainable Finance, Asset Management, Fintech and Insurance. Dedicated to these themes and revolving around the phrase “Futuring”,…
After another successful year of client wins and PR award short-listings, B2B communications agency McOnie is adding to its long list of accolades by extending its team of experienced PR professionals by hiring Director (client-team) Zara Lintin. With almost 20 years’ experience working…
Luxembourg’s Institute of Science and Technology sought to better present its activities to a broader public, while positioning itself as a key actor in the sector of research and innovation in Luxembourg, fuelling positive impacts on our future. binsfeld engineered…
IPRN will be another time part of the Impulse Committee of CIBECOM’2019 after having reached a new collaboration agreement with Fundacom, the foundation for the promotion of communication in Latinamerica. CIBECOM’2019, that brings together professional leaders of institutional, PR and…
Public Dialog, our partner from Poland, was won the first ever Grand Prix in an international PR contest. The campaign “Ibis, music lives here” occurred to be the best from final group of gold’s awards. Public Dialog has been awarded…
The Luxembourg’s investment fund industry association ALFI wanted to dedicate its 30th anniversary celebrations – a special session being scheduled at the end of its annual Global Distribution Conference in late September – to the issue of financial education in…
The IPRN European Meeting 2018 was held in Luxembourg with the highest member’ attendance ever, several new and happy faces and a very good agenda organized by our partner Binsfeld, thanks to Philippe Beck, Heike Fries and Claude Sauber, that…
“In a study conducted by the platform Babbler, it emerges working methods opposed between journalists and press officers, especially in the use of mass emails. Personalize the exchanges with the journalists and the opinion leaders is, for a long time,…
Countries, like individuals and companies, have a reputation and this is generated from the perceptions that different interest groups and the international community have about a particular country. This year the Reputation Institute presented its 2018 Country RepTrak® report to…
On the eve of its 40th anniversary, which will be celebrated in 2019, binsfeld is pleased to announce that four collaborators have joined its executive board. This decision illustrates binsfeld’s commitment to building relevant expertise into the management of its…
Passerelles agency has started cooperation with the Region of New Aquitaine for the media coverage of the first edition 48h Nature. Moreover, the agency has been selected by Bordeaux Congress and Exhibitions for the media relations management of the Vinitech-Sifel…
L45, agency specialized in on and off-line institutional relations, have realized a survey on how the italian financial and economic journalists use internet and social media for their job. They decided phone called 205 journalists with those who work daily,…
At this year’s IPRN Annual Meeting in Beijing, Jörg Pfannenberg, founder of JP│KOM, delivered useful insights into modern agency management. A major theme was how can mid-size, management-owned agencies create value for their stakeholders, while gaining a competitive edge, in…
Stratego celebrates 20 years building the reputation of local and international companies based in Panama, allowing us to grow in a sustained manner, developing stable and lasting relationships, providing solutions and strategic thinking, sharing experiences and knowledge, but of above…
Like all things in communications, thinking about your audience – their wants, needs, interests – is vital in creating a great strategy with impact that will generate good results. Social media marketing is no different as a form of online…
In a world where the masculine gender invades almost every aspect of life, there are increasingly feminist traits that support women’s visibility. This occurs not only in the family or professional sphere, but also in health, and in particular in…
Should senior executives take a public position on world affairs and political issues, like the CEOs of German Blue Chips Siemens, Daimler, Telekom, Trumpf and Evonik have recently? 5,000 people across Germany were asked this question as part of a…
PR Partner signed a contract for PR support of the Austrian health center “Verba Mayr”, a clinic that provides therapeutic, fitness- and SPA-programs. The agency’s specialists will provide a range of services for the PR-service contract, including preparation and dissemination…
Blockchain is the ultimate technology called to revolutionize the communications field. Digital identity could become the business keys for the future. But how? Blockchain technology has come to stay and its already changing many sectors by leaps and bounds. Blockchain…
A guide to China’s unique social media landscape In industrialized countries, social media use is mostly homogenous and dominated by a small set of platforms. Due to various social and political circumstances, China has developed its own distinctive social media…
Social media advertising, or influencer marketing: a popular and effective marketing tactic to reach a targeted audience and increase brand awareness. The plug So, “influencer marketing” is a trendy buzz word in communications, an approach that has skyrocketed in popularity over…
With the assistance of more than 400 professionals from all over Europe related to Corporate Communication, the “European Communication Summit” was held in Berlin, organized by the EACD, in which IPRN was present through our President, Luis González. Topics such…
The reputation of CEOs is becoming more and more important every day and is closely related to the reputation of the company and its brands. Last week I shared some criteria to strengthen the reputation of CEOs and on this…
Prestigious Stevie Awards were awarded to three member agencies of the International Public Relations Network (IPRN), an organization comprised of more than 40 independent agencies located around the globe with the goal of brining international capabilities to local clients. The…
Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region. Yardstick Marketing with its varied clientele…
Inna Anisimova (before Alexeeva) is having her greatest and most demanding year: her third baby, Anton, was born early September, PR & Partner continues growing and she laureated in the Global IESE MBA in June in Barcelona, after a year…
The W7Worldwide Division for Research and Analytical Study have developed an advisory report covering the hospitality sector. The division consists of seasoned consultants who are professionals in multiple field and have a deep understanding and key valuable insights to offer…
Susanne Marell has made her decision: from 1 October 2018, she will be Managing Director at communications agency JP│KOM, which has offices in Düsseldorf and Frankfurt am Main. In this role, she will be responsible for Human Resources and New…
Passerelles announces its association with Monet + Associates which take a minor part in its capital. Those French agencies, both members of IPRN, evolve with one another on the public relations market, a sector which is on a roll but…
Comunicación Iberoamericana, the agency specializing in tourism promotion will be the PR agency of Turkish Airlines in Spain, focusing on developing public relations strategies, reputation, press relations and actions aimed at the final consumer that increase the airline’s position within…
The annual conference of the International Public Relations Network (IPRN) announced the winners of the Project of the Year (POTY) competition, with the winners demonstrating 4 examples of outstanding PR work. The 23rd Annual Meeting of the International Public Relations…
When a petroleum and refinery company based in Seoul, Korea met the requirements for the first engine oil in Korea to meet API SN Plus standards, sharing the news around the globe was paramount. Increasingly stringent fuel economy and emissions…
It is a fact that the majority of people do not recognize, and are probably not interested to know who is the leader of a corporation, what is his vision and his trajectory. However, for some stakeholders knowing the reputation…
Clients are busy. Even as the work agencies do for them helps relieve that burden, it’s not always top of mind for clients to consider the question: “What sort of added value is my agency bringing?” But that doesn’t mean…
JP│KOM made a departure from conventional recruiting methods and tried out a more unusual way of finding new talent: they hosted a “speed dating” event for young professionals, in cooperation with the Berlin-based School for Communication and Management (SCM). On…
Are you lost in paperwork? You have many projects and all kinds of small things to do at the same time, but no idea how all this is supposed to fit on a Post-it? We all know this. This year…
We live in a world where mistrust begins to reign and in which the fundamental actors of the progress of humanity lose legitimacy. You can do an exercise to validate the trust you have in politicians and / or political…
On the 14th of June the Sony Pictures Club evening meeting, organized by PR Patner event-division, was held. The event took place at the open summer verandah of the “Balkon” restaurant, which is on the 7th floor of Lotte Plaza.…
Crest Communications organised a series of celebrations of 20th anniversary of BB Centrum, the biggest administrative complex in the Czech Republic, for the real estate developer PASSERINVEST GROUP. On this occasion the founder and owner of the company, Mr. Radim…
AKHIA has launched its new brand and is now marketing itself as Akhia Communications. The Hudson-based agency has been in business for more than 20 years and has spent the last few years shifting its focus toward holistic communication consulting…
Anyone who has been working in PR over the last few years will have witnessed the dramatic increase of digital requirement from clients. Offering an integrated approach that includes both traditional PR tactics, supported by a digital marketing strategy is…
In early June 2018, the Luxembourgish Parliament adopted a landmark overhaul of its animal protection law. Among other things, the new law introduces notions of dignity and security, determines which animals may be kept and which might not, and strengthens…
The Boutique PR agency primo PR from Frankfurt am Main, focusing on tourism and hospitality, could recently win two new clients: Click&Boat and Lake Geneva. For Click&Boat, the European market leader in online boat rental, primo PR will concentrate on…
The specialized agency of PR, marketing and touristic promotion, Comunicación Iberoamericana, has won the tender and will be responsible for developing the communication strategy and creation and supply of contents for the communication department of Turismo y Planificación Costa de…
Four public relations agencies were awarded top honors for public relations campaigns conducted in their countries. The IPRN “Project of the Year” competition in Beijing, China, last month was held in conjunction with the annual meeting of the International Public…
The 23th Annual General Meeting of IPRN, organized this year by Chinese member Blue Focus, attracted many of the public relations CEOs, owners and senior practitioners of the IPRN agencies to discuss worldwide PR trends, best practices, learn about the…