The latest from the silvertooth team
IPRN announces a partnership agreement with Prosper Group, from the USA, after identifying mutually beneficial opportunities of cooperation between both organizations. Prosper Group is the leader consultancy to help the owners of independent PR, communication and marketing agencies achieve their…
The International Public Relations Network (IPRN), a global network for independent PR agencies, aims to expand the number of sector specialists in its ranks and add consultancies that ‘broaden the definition of PR’. That’s part of a new five-year plan…
The term Public Relations itself suggests that there is a lot of interaction with people. In COVID times, the interaction still remains but has shifted online. The question is that with so many negative things happening all around, how do…
Central de Informação, the Portuguese member of the IPRN, has just been awarded twice in the Lusophone Creativity Awards, an international competition for Portuguese-speaking agencies in Brazil, Angola, Mozambique and Portugal. #NoAgeCampaing, developed for the web shop Just Happy Days,…
In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post lockdown phase…
A year has passed since the last AGM in May 2019 in Warsaw, and after evaluating this period the balance and results for IPRN is very positive with many achievements, increased collaboration, participation, cooperation and activities among members. In the…
Tough times bring new opportunities and as communication specialists we should be aware and embrace them. That’s why the IPRN’ CEO supported the initiative of PR Partner to organize the first webinar for members to discuss new communication opportunities of…
The International Public Relations Network (IPRN) celebrates its 25th anniversary this year with a significant growth, the unveiling of a new brand, and a strategic plan to support and amplify its position as a leading global network of independent agencies…
Plenty of time these days, so I started wondering what the creative industries are doing; to do not lose track of reality, I talked to some of my PR colleagues from abroad, taking the pulse from the distance. Some of…
The Covid-19 pandemic is escalating fast with the World Health Organisation having declared a global emergency. We are now witnessing several austerity measures including quarantines and curfews to attempt to limit the spread of the virus. For this reason, businesses…
In this global coronacrisis it is critical for PR agencies to keep communicating well, maintain you activity virtually, keep you staff engaged and set priorities. Companies need to adapt quickly to stay relevant as old rules no longer apply. The…
INC collects several nominations for the 2020 edition of the EMEA SABRE AWARDS, the international PR Oscars promoted by the editorial group Holmes Report (from this year PRovoke Media). INC brings in the final 5 PR campaigns realized for Barilla,…
In the communications world, we have all dealt with crises. We have assisted ients with messaging around accidents, incidents, mistakes and solutions. We have huddled with them in the midst of “war rooms” and navigated our way through some exceptional…
Businesses have always lived or died base on their reputations. At present, an important part of the value of an organization corresponds to its intangible assets, the most important being the corporate reputation as it generates greater value for the…
A new decade full of challenges for strategic communication and brand management begins. Therefore, during the month of December, we consulted colleagues and experts to summarize some of these conversations and key points to keep in mind for the times…
L45, agency specialized in on and off-line institutional relations have presented the second edition of the study “Journalism in the digital era” in front of 30 communicators of leading Italian and international corporations at the Linkedin Italian branch offices. The…
IPRN expanded its global reach with the addition of 7 new member agencies in 2019: Catalyst (India), PR Concept (Estonia), True Relazioni Pubbliche (Italy), The House PR (Romania), ProComm (Austria), Extrovert (Greece) and Luna from Brussels (Belgium). Thunderbird added McOnie…
At the 5th edition of the biannual Media Awards in Luxembourg, our member binsfeld was the second most awarded agency over with a total of four awards, among which the Gold Award for the best cross-media campaign as well as…
Jonathan Choat passed away surprisingly at the end of last year and the 30th January a celebration of his life was held at The Belvedere, in London, attended by many friends and family. Luis Gonzalez was one of the speakers…
With its “2020 Top Communication Trends” report, Evercom, the Digital Communication and Strategy consultancy, analyses the trends that will define this year’s communication strategies for the fourth year in a row. 2020 is the year of purposeful branding, of brands…
It is the collaborative communication and strong media know-how of public relations professionals that can create the momentum to drive positive progress, bring about change, and generate awareness. Joining forces, Sarah McOnie, MD of McOnie and Linda Reinstein, Co-Founder of…
Support among agencies is much needed for the professionalization of the communication industry. The House PR Agency, an independent communication agency from Romania and member of IPRN since 2019, has organized a business experience exchange in London, together with Redwood…
Just as the PR industry is changing, so too is our range of services. For a long time now we have been earning our daily bread not only by writing press releases which are then published in print magazines. We…
The IPRN European Regional Meeting 2019 was held in London with the highest member’ attendance ever, several new faces and a very good agenda organized by our partner Redwood. 43 delegates from 29 agencies and 21 countries, including members from…
“Little Rescuers” – a project carried out for three years in the coastal towns by Volkswagen, which teaches children how to properly provide first aid, won the Grand Prix at the Eventiada IPRA Golden Awards. In addition, event was awarded…
What’s even better than a great story? How about a great story that creates conversations with the right audience and generates business leads? In an age of accountability, delivering genuine interest and business enquiries is at the forefront of every…
Our Portuguese member Central de Informação has just won Bronze at the Stevie Awards in the “Live Events | Corporate Events”, for the conception and organization of the Vodafone Business Partners Meeting, held in March this year in Porto. The…
According to the 2019 edition of Kantar’s Brand Footprint report, there are 17 global fast-moving consumer goods (FMCG) brands that are chosen by consumers more than one billion times a year, and 14 local FMCG brands that are in this…
Too many companies worldwide still don’t communicate on a well structured strategic base. They start PR activities quite spontanously, whenever there is a new product or – even worse – whenever the boss makes a remark that it’s about time…
“Technology, emotion and adaptation, foundations of a new world” was the motto chosen by Cibecom 2019, the main Latin American communication meeting, to analyze the current communication trends that make organizations grow and progress in an increasingly volatile, complex, ambiguous…
It is official: Lisbon was chosen as the destination for the next AGM and IPRN Conference, one of the largest international organizations of independent communication and public relations agencies. The vote was held at the end of May in Warsaw,…
McOnie, established in 1990, has more than 28 years’ experience working for industrial and technical market-leading brands and has developed an unrivalled reputation as the leading safety specialist PR consultancy. Clients span industrial technology, manufacturing, process and infrastructure but all…
The European Comunication Monitor is the largest translational study on strategic communication worldwide. It has been conducted annually sine 2007 with more than 30.000 participating comunication professionals. The 2019 survey explores trust in the PR profession, public trust in different…
While everyone understands the term public relations, there is less awareness of the discipline of public affairs. Yet public affairs can be a crucial component of any PR strategy which seeks to change perceptions or behaviour. Simply put, public affairs…
Brand Footprint, by Kantar, is the leading study of the most chosen and fastestgrowing global FMCG brands. With behavioural purchase data collected from more than 40 countries worldwide, it provides a comprehensive, up-to-date picture of the most important consumer trends…
PR has changed in many ways, but some essential traits remain the same. In this post, we give you a quick look into the current PR landscape and what’s hot and what’s not! Earned media is the start, not the…
The annual conference of the International Public Relations Network (IPRN) announced the winners of the Annual Awards competition. Each year the best pubic relations and communications projects and videos from around the world participate in this awards, demostrating that the…
The 24th Annual General Meeting of IPRN, organized this year by the Polish member, Public Dialog, attracted many of the public relations CEOs, owners and senior practitioners of the IPRN agencies to discuss worldwide PR trends, best practices, networking, client…
We know about the important transformation that public relations are undergoing. An evolution -necessary- so that the industry continues to be an ally of brands in the care of their reputation and in connection with different business audiences. Today, artificial…
Communication has changed – and continues to change. The influence of digitalisation has affected PR professionals and brands alike which has meant learning new skills and technologies. In our recent survey, conducted amongst 43 global PR agencies, 58% of respondents…
As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing global strategies to reach new markets. In 2018, Ernest and Young (EY) surveyed 863 middle-market…
The use of social media in the field of communication has experienced a notable increase in all its areas: B2C, B2B, reputation management or brand building. This is the main conclusion reached by the survey conducted by our partner McOnie…
One of the objectives of every business is to seduce potential customers and build loyalty, but how can we prove that we are the perfect solution to solve their needs? An alternative in which brands have worked and continue to…
It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live video streaming content and the feeling of watching news unfold with your own eyes can’t…
Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social media, which is about 1 million people per day. Social media is not only changing…
The public’s dwindling trust in the media has been a topic of industry conversation for a while, but where do PR professionals fit into this? As PR professionals, we have an important role to play in creating accurate and relevant…
As we celebrate International Women’s Day, our partners of Catalyst make a little review about women PR pioneers who changed the world they lived in. Women who were brave enough to defy norms, redefine concepts and blaze a trail all…
Is PR evolving into a digital only world? 58% of PR agencies believe classic Public Relations is changing as digitalisation moves into the communication space, but how are PR agencies worldwide shaping their future in a digital world? The International…
IPRN continue growing last year as an independent leading global network with 44 members in 30 countries with offices in 83 top world cities and 85 agency contacts. New members from Czech Republic (Crest Communications), Italy (INC and L45 –…
Central de Informação, the Portuguese member of IPRN, won the “Agency of the Year” award in Portugal, at the “Media & Advertising Awards 2018”. Central also won the “Best Internal Event” award with a conception and organization of the Iberian…