67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of resilience in a complex global landscape. 16th April 2026: The Public Relations industry in 2026 is…
On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President Ursula von der Leyen called it “the mother of all trade deals”, and the numbers…
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in…
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates…
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates…
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the…
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in…
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the…
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest…
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in…
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the…
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate…
Estelle Monraisse from our partner agency Mascaret Partners explains the special conditions for public relations in France. — How is the tech market and the tech media business developing in general in your country? Today, DeepTechs, AI and cybersecurity topics…
Karsten Hoppe and Tilo Timmermann from our partner agency TDUB Kommunikationsberatung explain the special conditions for public relations in Germany. — How is the tech market and the tech media business developing in general in your country? Tilo Timmermann: In…
Tech PR in Poland: “Building mutual trust can create long-term allies” Bartosz Cholawo from our partner agency Public Dialog explains the special conditions for public relations Poland. — How is the tech market and the tech media business developing in…
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does…
Aimilia Mamopoulou from our partner agency extrovert explains the special conditions for public relations in Greece. How is the tech market and the tech media business developing in general in Greece? Greece’s tech market is experiencing robust growth, fueled by…
Julie Wright from our partner agency (W)right On Communications explains the special conditions for public relations in the tech industry in the United States. _________ How is the tech market and the tech media business developing in general in the…
Greg Halse from our partner agency AMBITIOUS PR explains the special conditions for public relations in the United Kingdom. — How is the tech market and the tech media business developing in general in your country? Much like other regions…
The evolution of PR at Cannes Lions The Cannes Lions International Festival of Creativity is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work. It’s where insights from iconic…
Strategic Communications & PR Consultancy identified as key growth areas, followed by Issues & Crisis Management 13th March 2025: The PR industry in 2025 is defined by both opportunity and complexity, as agencies navigate economic uncertainty, rapid technological advancements,…
Social media platforms continue to be one of the main drivers of digital transformation, redefining the way brands and consumers interact. The year 2025 promises to bring significant changes to this landscape, challenging companies to reinvent their strategies in order…
As a PR agency founder in Ukraine, I’ve witnessed firsthand how our industry has transformed in ways that few could have predicted. While the ongoing war since 2022 has created unprecedented challenges, it has also sparked remarkable innovation and adaptation…
An IPRN AGM is always an experience. I am sure that all members that have attended them can attest to this fact. Face-to-face interactions result in a richness of relationships that cannot be attained online, and the host member (and…
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
The majority of respondents (70%) also indicated a positive business growth perspective for 2024. Never has the expression ‘fast-paced, ever-changing world’ been more relevant. In 2023, the economic uncertainty related to the war in Ukraine and in Israel, the rising…
Approach: Sergey Skuratov Architects, one of the most famous architectural offices in Russia, designed the district „Garden Quarter“ in Moscow. They decided to use bricks for the facades produced by our client Hagemeister, a German brick manufacturer situated in Nottuln.…
ArcelorMittal is an international b2b project with IPRN members or friends of IPRN members in the Netherlands, Belgium, France, Germany. We had to prepare and lead the launch campaign of a new revolutionary sheet pile in these countries. This is…
After the change of government in Argentina, the challenge is based on the need to reposition the brand of Argentina in Europe through the motto “Argentina, World Friendly”, strengthen the presence in Asian markets, spread the image of a new…