AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in…
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates…
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates…
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the…
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in…
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the…
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest…
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in…
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the…
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate…
Expo Milano 2015 is taking place from May 1st to October 31st, 2015 and over 20 million visitors are expected. Its theme “Feeding the Planet, Energy for Life” has been interpreted by the Italian Pavilion with the concept “Vivaio Italia”,…
winner corporateThe Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions…
The “Growth Initiative” is HSBC’s strategy for becoming the “Leading International Bank” in Germany. To foster HSBC’s perception as international core bank especially amongst German mid-sized enterprises (“Mittelstand”), communication focused on the following levers: (1) Leverage expertise in “Faster Growing…
Each year more than two million passengers with a disability or reduced mobility take flights in and out of the UK alone. There is a growing trend for airlines to provide the best experience for their passengers and this includes…
Approach: Sergey Skuratov Architects, one of the most famous architectural offices in Russia, designed the district „Garden Quarter“ in Moscow. They decided to use bricks for the facades produced by our client Hagemeister, a German brick manufacturer situated in Nottuln.…
PR Partner provided total PR support for the launch of the Cofix brand (the chain of Israel coffee shops with fixed prices for all products) on the Russian market: from the creation of the entering market concept to the official…
The BASF Coatings division has hired JP|KOM to create a global web magazine for its 9,000 employees around the world: the fully interactive Coatings Matter webzine, to be published for the first time on March 31, 2017, includes stories, clickable…
ArcelorMittal is an international b2b project with IPRN members or friends of IPRN members in the Netherlands, Belgium, France, Germany. We had to prepare and lead the launch campaign of a new revolutionary sheet pile in these countries. This is…
Luxembourg’s Nation Branding is a project over a couple of month where binsfeld has taken in charge the positioning, the design so as the roll out of the new identity of Luxembourg with spin off identities for the Ministries of…
We created an unprecedented audience building campaign with which the Symphoniker Hamburg invade the city’s public space, playing in unusual public places throughout the city. The motto: Music creates magical moments. We bring the magic of music to the people.…
February 2015 a major crisis hit the municipality of Aarhus. It was revealed that yearlong mismanagement in the department handling applications and approvals of all kinds of building and construction-projects caused heavy and widespread problems. This resulting in great fiscal…
After buying the football TV rights of La Liga (Spanish official football league), Vodafone set up a tender with four agencies in order to promote its sport TV channel and get clients. Evercom won the pitch and proposed to develop…
DIALOG 2016 is the first edition of the conference series, which once a year will be a platform for commenting results of regularly conducted researches on various areas of corporate communication. The aim of the conference is to support the…
Viriato is the main Portuguese producer of hotel furniture. A family business that exports 95 percent of its production to chains such as Sheraton, Club Med, Mandarin or Hilton, but which has gone through recent serious financial troubles in the…
Because of the shame and stigma of eating disorders, many people are drastically under-diagnosed and under-treated. Further, the Center for Eating Disorders at Sheppard Pratt was having difficulty generating awareness of their treatment center due to poor visibility online. Given…
Bancóldex is the development bank for business growth in Colombia that is part of the Ministry of Commerce, Industry and Tourism. Bancóldex wanted to increase its position in front of the entrepreneurs so that they could know and access directly…
After the change of government in Argentina, the challenge is based on the need to reposition the brand of Argentina in Europe through the motto “Argentina, World Friendly”, strengthen the presence in Asian markets, spread the image of a new…
LEGO Group opened the first Italian LEGO Store in Arese, near Milan, in spring 2017 press result was real impressive. In November the Group opened a store in Milan. It was the sixth store in Italy. LEGO Group asked for…
The project came up early in march 2016 with the specific objective to raise reputation and positive visibility of one of the two candidates to chairmanship of the largest industrial union in Italy, based in Milan: Assolombarda which have almost…
CASE STUDIES EXCEPTIONAL PROJECTS 2016 PROJECT: FIRST POLISH CLASSIC AUTOMOTIVE AUCTION Agency: Public Dialog – Poland / Client: Ardor Auction Overall winner of the IPRN 2016 Project of the Year Worldwide, over the last few years classic automobiles market increase…
OVERALL WINNER and Business to Consumer category winner NEXUS, London, UK UK Potato Council – National Chip Week Fish and Chips is a national British institution as far as takeaway food is concerned. British consumers eat some 382 million portions…
Overall Winner and Business-to-Consumer Category winner Kragelund Kommunikation, Denmark Project: Turning taboo into a trend Launch of shower toilets in Denmark. The Danish campaign is the spearhead for Scandinavia with core elements being emulated in later campaigns throughout the region. …
Project of the Year 2013 Finalist of Business-to-Business Category: Category: Business-to-Business Agency: Luca Comunicacion Corporativa, Spain Client: Havells-Sylvania Project Title: Madrid Lighting Show Background Havells-Sylvania is a leader in design, manufacture and distribution of lighting solutions. The company’s brands are…
Since 2011 a bursary has been established to reward the best and winning entries in the PotY competition. A financial award of £1000 is made to the winning agency and £500 to the winners of two other categories. The bursary…