AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in…
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates…
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates…
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the…
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in…
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the…
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest…
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in…
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the…
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate…
Pr Partner organized a media spped dating with the main Russian media: 50 minutes, 10 media opportunities for the promotion. Meeting and communication face-to-face with leading business media. Instant feedback on news, topics and key messages of the company. A…
Each year more than two million passengers with a disability or reduced mobility take flights in and out of the UK alone. There is a growing trend for airlines to provide the best experience for their passengers and this includes…
The BASF Coatings division has hired JP|KOM to create a global web magazine for its 9,000 employees around the world: the fully interactive Coatings Matter webzine, to be published for the first time on March 31, 2017, includes stories, clickable…
ArcelorMittal is an international b2b project with IPRN members or friends of IPRN members in the Netherlands, Belgium, France, Germany. We had to prepare and lead the launch campaign of a new revolutionary sheet pile in these countries. This is…
After buying the football TV rights of La Liga (Spanish official football league), Vodafone set up a tender with four agencies in order to promote its sport TV channel and get clients. Evercom won the pitch and proposed to develop…
Viriato is the main Portuguese producer of hotel furniture. A family business that exports 95 percent of its production to chains such as Sheraton, Club Med, Mandarin or Hilton, but which has gone through recent serious financial troubles in the…
The project came up early in march 2016 with the specific objective to raise reputation and positive visibility of one of the two candidates to chairmanship of the largest industrial union in Italy, based in Milan: Assolombarda which have almost…
One of the most interesting wealth management event targeted to private investors in partnership with Corriere della Sera with the self explained title: “Sarà vera ripresa?” (It will be true recovery?). The JP morgan road show has a double objective:…
We identified Global Asbestos Awareness Week (GAAW) as an opportunity to raise the profile of some of our clients and their products and services and also to work with Linda Reinstein, a pioneering figure leading the global war against asbestos.…