On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President Ursula von der Leyen called it “the mother of all trade deals”, and the numbers…
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, that has been quickly repurposed to new indexation systems that completely skip web traffic in…
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI. But I decided to focus on this photograph to address AI, because I believe it perfectly illustrates…
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets require a sophisticated and nuanced approach to Public Relations that transcends geographical boundaries. This necessitates…
I’ve recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an expert for a long time. In the other, an obscure nerd universe called Fediverse, the…
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in…
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the…
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest…
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in…
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the…
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate…
Expo Milano 2015 is taking place from May 1st to October 31st, 2015 and over 20 million visitors are expected. Its theme “Feeding the Planet, Energy for Life” has been interpreted by the Italian Pavilion with the concept “Vivaio Italia”,…
winner corporateThe Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions…
The “Growth Initiative” is HSBC’s strategy for becoming the “Leading International Bank” in Germany. To foster HSBC’s perception as international core bank especially amongst German mid-sized enterprises (“Mittelstand”), communication focused on the following levers: (1) Leverage expertise in “Faster Growing…
Luxembourg’s Nation Branding is a project over a couple of month where binsfeld has taken in charge the positioning, the design so as the roll out of the new identity of Luxembourg with spin off identities for the Ministries of…
We created an unprecedented audience building campaign with which the Symphoniker Hamburg invade the city’s public space, playing in unusual public places throughout the city. The motto: Music creates magical moments. We bring the magic of music to the people.…