Category Exceptional Projects 2015

PROJECT: “FAMILY ADVOCACY DAY” AGENCY: JPA HEALTH COMMUNICATIONS CLIENT: CHILDREN´S HOSPITAL ASSOCIATION WINNER CORPORATE (CSR)

winner corporateThe Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions…

PROJECT: “GROWTH INITIATIVE” AGENCY: JP / KOM CLIENT: HSBC FINALIST CORPORATE (CSR)

The “Growth Initiative” is HSBC’s strategy for becoming the “Leading International Bank” in Germany. To foster HSBC’s perception as international core bank especially amongst German mid-sized enterprises (“Mittelstand”), communication focused on the following levers: (1) Leverage expertise in “Faster Growing…