What businesses need to know about today’s PR

What businesses need to know about today’s PR

PR has changed in many ways, but some essential traits remain the same. In this post, we give you a quick look into the current PR landscape and what’s hot and what’s not! Earned media is the start, not the end Many business people tend to think that once you have...
Three ways digitalisation can transform your PR strategy

Three ways digitalisation can transform your PR strategy

Communication has changed – and continues to change. The influence of digitalisation has affected PR professionals and brands alike which has meant learning new skills and technologies. In our recent survey, conducted amongst 43 global PR agencies, 58% of respondents...