News
2 min read
According to the 2019 edition of Kantar’s Brand Footprint report, there are 17 global fast-moving consumer goods (FMCG) brands that are chosen by consumers more than one billion times a year, and 14 local FMCG brands that are in this exclusive ‘billionaire club’. Global brands The Brand Footprint rankings measure which brands are being bought [...]
Articles
4 min read
Too many companies worldwide still don’t communicate on a well structured strategic base. They start PR activities quite spontanously, whenever there is a new product [...]
2 min read
"Technology, emotion and adaptation, foundations of a new world" was the motto chosen by Cibecom 2019, the main Latin American communication meeting, to analyze the [...]
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It is official: Lisbon was chosen as the destination for the next AGM and IPRN Conference, one of the largest international organizations of independent communication [...]
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McOnie, established in 1990, has more than 28 years’ experience working for industrial and technical market-leading brands and has developed an unrivalled reputation as the [...]
1 min read
The European Comunication Monitor is the largest translational study on strategic communication worldwide. It has been conducted annually sine 2007 with more than 30.000 participating [...]
3 min read
While everyone understands the term public relations, there is less awareness of the discipline of public affairs. Yet public affairs can be a crucial component [...]
1 min read
Brand Footprint, by Kantar, is the leading study of the most chosen and fastestgrowing global FMCG brands. With behavioural purchase data collected from more than [...]
3 min read
PR has changed in many ways, but some essential traits remain the same. In this post, we give you a quick look into the current [...]
2 min read
The annual conference of the International Public Relations Network (IPRN) announced the winners of the Annual Awards competition. Each year the best pubic relations and [...]
2 min read
The 24th Annual General Meeting of IPRN, organized this year by the Polish member, Public Dialog, attracted many of the public relations CEOs, owners and [...]
2 min read
We know about the important transformation that public relations are undergoing. An evolution -necessary- so that the industry continues to be an ally of brands [...]
3 min read
Communication has changed – and continues to change. The influence of digitalisation has affected PR professionals and brands alike which has meant learning new skills [...]
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