McOnie, Europe’s leading safety communications agency, acquired by Thunderbird Group

July 11, 2019



McOnie, established in 1990, has more than 28 years’ experience working for industrial and technical market-leading brands and has developed an unrivalled reputation as the leading safety specialist PR consultancy. Clients span industrial technology, manufacturing, process and infrastructure but all with the common denominator of safety, providing products, services and training that keep people, processes and infrastructure safe. Delivering an impressive range of services from planning, insight and strategy development through to the execution of award-winning campaigns, McOnie excels in the traditional art of PR but successfully integrates the digital phenomenon to create hard working communications that resonate with the right people, far and wide.

Sarah McOnie, MD at McOnie said “We are very proud to have been spotted and acquired by the Thunderbird Group. This acquisition will enable us to continue our growth, whilst maintaining our strict focus on safety, by investing to broaden our range of services and continuing to hire top quality communications talent. Integrity, honesty and ambition form part in the core values of the agency and these values are echoed by the Thunderbird Group – that’s why we accepted their offer. Most importantly though, this acquisition will create amazing opportunities for our employees, who, after all, make the agency what it is today.”

Peter Tracey, Chairman of the Thunderbird Group, said “We are absolutely delighted to have acquired such a well-respected business as McOnie. Their knowledge and experience of safety is unsurpassable and that, coupled with their professionalism and dedication to exceptional client service, made the decision to acquire McOnie a simple one. We look forward to working with Sarah and the team, and investing in the business in the years ahead.”

By McOnie

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