News
1 min read
Brand Footprint, by Kantar, is the leading study of the most chosen and fastestgrowing global FMCG brands. With behavioural purchase data collected from more than 40 countries worldwide, it provides a comprehensive, up-to-date picture of the most important consumer trends and the strategies deployed by winning FMCG brands—at both a global and local level. Drawing [...]
Articles
3 min read
PR has changed in many ways, but some essential traits remain the same. In this post, we give you a quick look into the current [...]
2 min read
The annual conference of the International Public Relations Network (IPRN) announced the winners of the Annual Awards competition. Each year the best pubic relations and [...]
2 min read
The 24th Annual General Meeting of IPRN, organized this year by the Polish member, Public Dialog, attracted many of the public relations CEOs, owners and [...]
2 min read
We know about the important transformation that public relations are undergoing. An evolution -necessary- so that the industry continues to be an ally of brands [...]
3 min read
Communication has changed – and continues to change. The influence of digitalisation has affected PR professionals and brands alike which has meant learning new skills [...]
4 min read
As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing [...]
2 min read
The use of social media in the field of communication has experienced a notable increase in all its areas: B2C, B2B, reputation management or brand [...]
3 min read
One of the objectives of every business is to seduce potential customers and build loyalty, but how can we prove that we are the perfect [...]
3 min read
It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live [...]
3 min read
Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social [...]
2 min read
The public’s dwindling trust in the media has been a topic of industry conversation for a while, but where do PR professionals fit into this? [...]
3 min read
As we celebrate International Women’s Day, our partners of Catalyst make a little review about women PR pioneers who changed the world they lived in. [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
