IPRN Projects

As the Kingdom’s largest healthcare insurance provider, Bupa Arabia has an important role to play with its life-touching healthcare solutions, tailored specifically for the Saudi market. The company is driven by its strong culture as an innovative healthcare provider with exceptional, state-of-the-art products and services, empowered employees and high-caliber C-Suite leadership.

Always on the forefront of anticipating and meeting local market needs, Bupa Arabia launched two new product offerings specifically aimed at Saudi Arabia’s B2C customers. Para este conjunto único de productos en la industria de seguros, W7Worldwide necesitaba desarrollar una campaña inteligente que abordara el segmento B2C del mercado. Los nuevos productos necesitaban una forma completamente nueva de comunicarse y comprometerse con el público objetivo sobre el seguro de salud. Esto significaba que necesitábamos encontrar formas de establecer un puente entre Bupa Arabia y sus clientes B2C potenciales.

En el corazón de nuestra estrategia de comunicación estaba el mensaje de Bupa Arabia como el proveedor de seguros de salud más innovador que revoluciona el mercado con su enfoque centrado en el cliente que cambia positivamente la percepción de los seguros.

Minwax®, America’s #1 indoor wood stain brand, launched their new water-based color wood stains, offering the largest color assortment on the market with more than 240color options. With their new color stains, Minwax had the challenge of shifting consumer’s perception of wood stain colors from beyond the traditional brown and gray to colors people would normally associate with paint.

To build awareness for their extensive color offerings and provide inspiration for colorful wood stain DIY projects, Minwax launched their first-ever Color of the Year in 2021.

Akhia communications executed a strategic PR campaign leveraging media and influencer relations, which included tactics such as a press release, virtual event for media, media outreach, a media kit and inspiring influencer projects highlighting the Minwax Color of the Year.

In 2022, akhia supported the second-ever Minwax Color of the Year by building on the successful campaign from the pervious year by adding a new media VIP virtual experience and an elevated media kit featuring several pieces stained in the Color of the Year. As a result, Minwax and akhia earned 14 media placements with top tier  media including Forbes, Better Homes & Gardens, Apartment Therapy, House Beautiful and more, reaching a larger audience and more than doubling earned impressions.

Encom is a company in charge of the organization of DreamHack, the largest network of gaming and esports festivals in the world. Last DreamHack took place in Spain in 2019, but due to  pandemic all live events were cancelled.  In 2022, DreamHack returns reinforced with an improved mix proposal of leisure and esports.

Alana Consultores developed a 360 strategy to reach brands, public opinion and followers through storytelling and press office plan.

The Ways of Santiago (Camino de Santiago) consist of mostly mountainous trails which have traditionally been used by pilgrims from all over the world since the 9th century, who travel with the ultimate goal of reaching the cathedral at Santiago de Compostela, where they would worship the relics of the apostle Santiago.

Central de Informação was challenged to develop a communication strategy for the launch of the first Nautical Way of Santiago, a novel route for the Camino which was meant to recreate, along the Portuguese shoreline,  the voyage of the “Stone Boat” which, according to legend, carried the body of the holy pilgrim from Jaffa in Palestine to Campus Stella in Galiza.

How to bring the topic of the Way of Santiago to new audiences, exploring the tourism potential of the project, without alienating more traditional and religious audiences? Central de Informação developed and executed a plan to involve local and national stakeholders with the participation of businesses and partners, local ambassadors and tourism regions, and the high patronage of His Excellency the President of the Portuguese Republic.

From March 2020 we were experiencing the most complicated era for tourism in recent decades. Specially in Japan, where travel was strictly forbidden for international travelers and the measures were some of the toughest in the world.

In this context, where uncertainty reigned, where travelers did not know what to expect or when travel would be possible, JNTO had a double challenge: continue to grow in all its digital channels and assets while maintaining travelers’ interest in visiting Japan, even though it was not possible and was not foreseen in the near future; and understanding the new traveler, who was more concerned about health, safety, bureaucracy, outdoor plans and safe experiences.

For this, they created a strategy based on two axis: Data, to understand the users, their perception and needs and make our campaigns more segmented and effective than ever; and Creativity, to differentiate Japan from the rest of the countries and take the attention of the user, being in the top of mind.

www.evercom.es

The goal of this project was position GoTrendier as the number one platform for buying and selling second-hand clothing in Colombia, committed to sustainability, being the best entrepreneurial alternative for women in the country.

For this, it was created and execute a strategy based on showing the benefits of buying and selling second-hand clothing, focusing on four fundamental axes: Sustainability, Fashion, Entrepreneurship and personal finance, Technology.

The results were more than 600 media publications in a year and a half of management, More than 200M views, $1,019,910 in media, generating an ROI of 46 points.

Getting Out of the Rough is a six-part series created by JPA Health for AstraZeneca and educates consumers about biomarker testing after a lung cancer diagnosis. The series is hosted by PGA champion, Jason Day, whose mother was diagnosed with stage IV non-small cell lung cancer. In each episode, Jason interviews an influencer from the fields of medicine or entertainment about their experience caring for a loved with lung cancer and the importance of biomarker testing.

Since launching in April for this year, the campaign has received millions of impressions nationwide.  This campaign has real-world impact. Most notably, since launch we’ve observed a 337% increase in monthly patient visits to medical oncologists.

The next generation is more diverse than any before in terms of race, ethnicity, sexuality, gender identity and interest. How can a single brand unite them? In partnership with Red Bull, Mekky Media supported the iconic brand in promoting one-of-a-kind spaces that invited the next generation of drinkers to authentically express themselves and push their creative minds to new heights. Through a multi-pronged approach, including earned media coverage, influencer campaigns and on-site event support, Mekky Media’s impact in America’s Great Lakes region is a case study for brands committing to diverse marketing while staying genuine and authentic to those audiences.

The principal goals were Raise brand awareness for Shure and open up new target groups thought  the key message: “Shure is your permanently available audio ex-pert, equipment supplier and very personal partner”.

Also, the agency wanted to create brand ambassadors in audio affine new channels like Twitch or TikTok. So they decided not simply to book ads (“Influencer Marketing”), but to im-plement PR mechanisms for real “Influencer Relations”: they built up long term personal relations with individualized gifts or mic samples and emo-tional interaction within the streams. Now, Shure is well-known in the German influencer network and has gained a love brand image among a big variety of diverse influencers.

In a year of pandemic, with the third wave still present, the city of Lagos, in the Algarve (southern Portugal) had a challenge: to communicate the destination internationally, attracting new visitors, in a logic of safety and responsibility. The city wanted to highlight the best it has to offer, without showing crowds and without falling into the clichés of tourism campaigns.

Starting with the idea that travelers trust experts’ opinions and get security from the insights and get inspired by experiences they share, Central de Informação launched the concept. For this, invited a well-known Portuguese traveler and travel blogger, João Cajuda, and, based on the many paradisiacal places he visits, built the narrative. A film whose motto is #WhereAreYouJoao and which begins by exploring many of these international stops to reach Lagos, as a favorite destination where no one can miss.

With 19 years of experience, Headline has developed hundreds of health awareness campaigns for their clients.  Since 2017, they have been supporting Angel’s campaign of their client Boehringer Ingelheim, which objective is to develop a modern and dynamic stroke symptom recognition, risk factors and strokes treatments campaign.

The strategy of Headline goes through reach a broad and transversal group in an effective and different way. Resorted to the traditional free press with innovative and high-impact content, developed campaigns in the networks, with testimonial capsules, infographics and high-impact statistics, innovated with new channels, such as Tik Tok and the use of influencers and medical personnel, launched 4 challenges in networks, inviting the community in general, patients and health professionals and worked with Boehringer Ingelheim Chile collaborators to have internal ambassadors.