Soaring to new heights


Red Bull


White egret soaring in the skies monochrome photograph.

The next generation is more diverse than any before in terms of race, ethnicity, sexuality, gender identity and interest. How can a single brand unite them? In partnership with Red Bull, Mekky Media supported the iconic brand in promoting one-of-a-kind spaces that invited the next generation of drinkers to authentically express themselves and push their creative minds to new heights. Through a multi-pronged approach, including earned media coverage, influencer campaigns and on-site event support, Mekky Media’s impact in America’s Great Lakes region is a case study for brands committing to diverse marketing while staying genuine and authentic to those audiences. more info: