DreamHack

Encom is a company in charge of the organization of DreamHack, the largest network of gaming and esports festivals in the world. Last DreamHack took place in Spain in 2019, but due to  pandemic all live events were cancelled.  In 2022, DreamHack returns reinforced with an improved mix proposal of leisure and esports.

Alana Consultores developed a 360 strategy to reach brands, public opinion and followers through storytelling and press office plan.