Shapermint is an Uruguayan company that sells 95% of its products in the United States.

Starting from a bad reputation on line, lack of trust in the brand and Social Media Plastered by Complaints, Channel V Media developed a project with the objective of gaining client trust, and improve the reputation brand.

For do this, the agency stepped back and defined what they needed to communicate to the market through PR with this lines of work: get media to talk about the products, demonstrate growth & business innovation, humanize the company and secure third-party endorsements.