Getting Out of the Rough with Jason Day


Astra Zéneca



Getting Out of the Rough is a six-part series created by JPA Health for AstraZeneca and educates consumers about biomarker testing after a lung cancer diagnosis. The series is hosted by PGA champion, Jason Day, whose mother was diagnosed with stage IV non-small cell lung cancer. In each episode, Jason interviews an influencer from the fields of medicine or entertainment about their experience caring for a loved with lung cancer and the importance of biomarker testing.

Since launching in April for this year, the campaign has received millions of impressions nationwide.  This campaign has real-world impact. Most notably, since launch we’ve observed a 337% increase in monthly patient visits to medical oncologists.

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