The goal of this project was position GoTrendier as the number one platform for buying and selling second-hand clothing in Colombia, committed to sustainability, being the best entrepreneurial alternative for women in the country.

For this, it was created and execute a strategy based on showing the benefits of buying and selling second-hand clothing, focusing on four fundamental axes: Sustainability, Fashion, Entrepreneurship and personal finance, Technology.

The results were more than 600 media publications in a year and a half of management, More than 200M views, $1,019,910 in media, generating an ROI of 46 points.