IPRN Projects
Case Studies
Shapermint is an Uruguayan company that sells 95% of its products in the United States.
Starting from a bad reputation on line, lack of trust in the brand and Social Media Plastered by Complaints, Channel V Media developed a project with the objective of gaining client trust, and improve the reputation brand.
For do this, the agency stepped back and defined what they needed to communicate to the market through PR with this lines of work: get media to talk about the products, demonstrate growth & business innovation, humanize the company and secure third-party endorsements.
INC designed and developed the launch campaign for “Green Cuisine”, Findus’ new range for a sustainable revolution, with the slogan “Change the world without changing the menu”.
To introduce “Green Cuisine” to the media, they undertake a PR first stragegy with the annunced of Findus’ CEO about the brand’s entry into the veg meat market, three months ahead of the advertising campaing.
Then, 15 top food & lifestylel media was selected for a preview of the Green Cuisine range providing and enthusiastic response. The italian media received a tailored video press pack and started to communicating the Green Cuisine taste revolution.
According to data from WHO (World Health Organization), by 2050, 2 billion
people of the world’s population is expected to be over 60 years old. Of
this total, 3.2 million will be centenarians, at which time the elderly will
outnumber children and young people under 15 years of age. From such a
perspective, the international awareness project #noagecampaign was born,
launched by Just Happy Days, in partnership with a Portuguese university
– University of Porto – and IPRN, having just been launched on social networks
and spread internationally to media outlets around the world. The
campaign sees the participation of eight professionals, between the ages of 46
and 76, who embody the entire story. It also saw the collaboration of 18 Porto
University students from eight countries, interviewed by a psychologist from the
university’s Faculty of Psychology, firstly giving their vision on aging, and
subsequently analysing the images of the eight protagonists. Just Happy Days’
#noagecampaign project aims at raising awareness amid
generations younger to this issue, encouraging a transgenerational discussion
supported by real cases.Bupa Arabia Empowers Saudi Women by providing a full-fledged day care for their children. We published an ad celebrating women and international women day. The content team took advantage of the International Women’s day to publish the content while other competitors did not have any sort of activity. The W7Worldwide team saw an opportunity in Bupa Arabia making an appearance during the women’s day especially, that the company is working towards empowering the Saudi women working for the company. What made the Bupa Arabia campaign special is the fact that it also included a video about Bupa Arabia’s day care for working women at Bupa Arabia to enable them realize their career goals which was publishing on Sabq.org and gained wide reach.
In Italy the biscuits market is worth 2 billion Euros and Barilla is the market leader (37% market share). In November 2019 Ferrero decided to enter the market and launched with a massive communication campaign a new Nutella-based biscuit. Barilla responded by launching Biscocrema, a new biscuit filled with Crema Pan di Stelle, the first spreadable hazelnut cream of the brand, launched in early 2019.
To face the launch of the competitor product we implemented a PR action capable to compete raising the interest of media in the new biscuit and creating a mediatic hype while waiting for the launch of Biscocrema. An exclusive preview event was held on 29th November 2019 to present the product to 40 selected journalists and influencers making them taste it before the launch on the market (January 2020).
“How do Germans use their smartphones?” In order to find that out, telco provider mobilcom-debitel (subcompany of freenet) analyzed the anonymized data of several million clients. The enlightening and entertaining facts were compiled in close cooperation with big daily newspapers and tabloids. In a second campaign the content was distributed broadly to business and consumer media, reaching a high media impact. Mobilcom-debitels strategic goal: To make a mark as leading independent provider, due to sharing deep market insights which only market leaders can provide. Nowadays Big Data is established as a highly valued PR tool at mobilcom-debitel.
Belgium has a complex governmental structure, with many layers. Due to a change in legislation, the Belgian provinces cannot do purely promotional activities anymore. So they are looking for a new positioning. The province of Namur decided to develop an ambassador strategy. Luna won the project, and developed the strategy and several deliverables within that strategy for the province.
Cinema 70 was launched in Saudi Arabia after the four decades of ban on cinema. To promote the event, W7Worldwide developed a powerful communication strategy for familiarizing people with Cinema 70. The agency’s well thought out plan have provided the right exposure to this event, highlighting Cinema 70 as the first Cinema operators in Saudi Arabia after four decades.
INC has been working for AIDEPI, The Italian Association of Confectionery and Pasta Industries, for several years, managing a campaign to promote pasta and its culture. Among several projects we ideated in 2017 the #CarbonaraDay, an event to celebrate nationally and internationally, the most loved and discussed Italian pasta recipe on the social network.
The“environmentalprotection”concept, became the first cooperative Chinese Brand of Yayoi Kusama. With the theme of “inthenameoflove”, YK designed three canvas bags, hoping to promote the concept of sustainable consumer concept through the art-friendly canvas bag.
Mobilni.pl is a unique platform, content marketing dedicated to target group: millennials. The readers receive regular watching the trends, inspiration news. It is a space to natively promote VW Group financing offered in a lifestyle way. The creation of the platform aims to show the entire spectrum of mobility opportunities, which is the DNA of the Volkswagen Financial Services brand. The project is carried out on the basis of market research (insight) and is co-created by many known influencers.
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