Mobilni.pl is a unique platform, content marketing dedicated to target group: millennials. The readers receive regular watching the trends, inspiration news. It is a space to natively promote VW Group financing offered in a lifestyle way. The creation of the platform aims to show the entire spectrum of mobility opportunities, which is the DNA of the Volkswagen Financial Services brand. The project is carried out on the basis of market research (insight) and is co-created by many known influencers.