News
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Countries, like individuals and companies, have a reputation and this is generated from the perceptions that different interest groups and the international community have about a particular country. This year the Reputation Institute presented its 2018 Country RepTrak® report to assess the state of the countries' reputation. It´s been 10 years since the first report [...]
Articles
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On the eve of its 40th anniversary, which will be celebrated in 2019, binsfeld is pleased to announce that four collaborators have joined its executive [...]
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Passerelles agency has started cooperation with the Region of New Aquitaine for the media coverage of the first edition 48h Nature. Moreover, the agency has [...]
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L45, agency specialized in on and off-line institutional relations, have realized a survey on how the italian financial and economic journalists use internet and social [...]
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At this year’s IPRN Annual Meeting in Beijing, Jörg Pfannenberg, founder of JP│KOM, delivered useful insights into modern agency management. A major theme was how [...]
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Stratego celebrates 20 years building the reputation of local and international companies based in Panama, allowing us to grow in a sustained manner, developing stable [...]
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Like all things in communications, thinking about your audience – their wants, needs, interests – is vital in creating a great strategy with impact that [...]
3 min read
In a world where the masculine gender invades almost every aspect of life, there are increasingly feminist traits that support women's visibility. This occurs not [...]
1 min read
Should senior executives take a public position on world affairs and political issues, like the CEOs of German Blue Chips Siemens, Daimler, Telekom, Trumpf and [...]
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PR Partner signed a contract for PR support of the Austrian health center "Verba Mayr", a clinic that provides therapeutic, fitness- and SPA-programs. The agency's [...]
3 min read
Blockchain is the ultimate technology called to revolutionize the communications field. Digital identity could become the business keys for the future. But how? Blockchain technology [...]
5 min read
A guide to China’s unique social media landscape In industrialized countries, social media use is mostly homogenous and dominated by a small set of platforms. [...]
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Social media advertising, or influencer marketing: a popular and effective marketing tactic to reach a targeted audience and increase brand awareness. The plug So, “influencer marketing” [...]
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