5 fundamental differences between B2B and B2C social media marketing

November 6, 2018



Like all things in communications, thinking about your audience – their wants, needs, interests – is vital in creating a great strategy with impact that will generate good results. Social media marketing is no different as a form of online marketing creating and sharing content across social media networks for publicity.

Utilising social media as a part of your marketing strategy is often a cost-effective, engaging and direct approach to customers, with the capability of increasing your business’ visibility to a realm of online users. It is a great tactic for a number of reasons, including: improving brand awareness, creating more brand authority, two-way communication with your customers, and resulting in increased traffic to your website through click-through content. Brand competition on social media is high, and if your competitors are already online and dominating the social space in your market, then it is time to act now! Don’t let your competitors take your potential customers.

Now, although the basic principles remain the same, there are some fundamental differences and things to consider when deciphering between a business-to-business (B2B) or business-to-consumer (B2C) approach. In fact, social posts for a B2B business will probably look very different from those created by a B2C business.

In this article, we will look at five of the main differences between B2B and B2C, and why it is important to consider these differing factors going forward in your core communications strategy: content, channels, timings and frecuency, goals and objectives and measurement.

By McOnie

More information: https://mconieagency.com/b2b-and-b2c-social-media-marketing/

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