IPRN News
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On the eve of its 40th anniversary, which will be celebrated in 2019, binsfeld is pleased to announce that four collaborators have joined its executive board. This decision illustrates binsfeld’s commitment to building relevant expertise into the management of its business. Until now composed of directors Marc Binsfeld, Claude Sauber, Jean-Paul Reuland and Marc Haas, [...]
Articles
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Passerelles agency has started cooperation with the Region of New Aquitaine for the media coverage of the first edition 48h Nature. Moreover, the agency has [...]
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L45, agency specialized in on and off-line institutional relations, have realized a survey on how the italian financial and economic journalists use internet and social [...]
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At this year’s IPRN Annual Meeting in Beijing, Jörg Pfannenberg, founder of JP│KOM, delivered useful insights into modern agency management. A major theme was how [...]
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Stratego celebrates 20 years building the reputation of local and international companies based in Panama, allowing us to grow in a sustained manner, developing stable [...]
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Like all things in communications, thinking about your audience – their wants, needs, interests – is vital in creating a great strategy with impact that [...]
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In a world where the masculine gender invades almost every aspect of life, there are increasingly feminist traits that support women's visibility. This occurs not [...]
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Should senior executives take a public position on world affairs and political issues, like the CEOs of German Blue Chips Siemens, Daimler, Telekom, Trumpf and [...]
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PR Partner signed a contract for PR support of the Austrian health center "Verba Mayr", a clinic that provides therapeutic, fitness- and SPA-programs. The agency's [...]
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Blockchain is the ultimate technology called to revolutionize the communications field. Digital identity could become the business keys for the future. But how? Blockchain technology [...]
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A guide to China’s unique social media landscape In industrialized countries, social media use is mostly homogenous and dominated by a small set of platforms. [...]
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Social media advertising, or influencer marketing: a popular and effective marketing tactic to reach a targeted audience and increase brand awareness. The plug So, “influencer marketing” [...]
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With the assistance of more than 400 professionals from all over Europe related to Corporate Communication, the "European Communication Summit" was held in Berlin, organized [...]
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