Projects
From March 2020 we were experiencing the most complicated era for tourism in recent decades. Specially in Japan, where travel was strictly forbidden for international travelers and the measures were some of the toughest in the world.
In this context, where uncertainty reigned, where travelers did not know what to expect or when travel would be possible, JNTO had a double challenge: continue to grow in all its digital channels and assets while maintaining travelers’ interest in visiting Japan, even though it was not possible and was not foreseen in the near future; and understanding the new traveler, who was more concerned about health, safety, bureaucracy, outdoor plans and safe experiences.
For this, they created a strategy based on two axis: Data, to understand the users, their perception and needs and make our campaigns more segmented and effective than ever; and Creativity, to differentiate Japan from the rest of the countries and take the attention of the user, being in the top of mind.
Articles
The“environmentalprotection”concept, became the first cooperative Chinese Brand of Yayoi Kusama. With the theme of “inthenameoflove”, YK designed three canvas bags, hoping to promote the concept of sustainable consumer concept through the art-friendly canvas bag.
Vodafone Portugal annually brings together the best sales agents for a strategy alignment meeting. This year, the brand launched the briefing to draw a shorter program (only a day and a half), whose central theme was the relationship of the digital and emotional. Central de Informação designed and produced a global event where it ensured all the image, creativity, production, digital and scenography
Mobilni.pl is a unique platform, content marketing dedicated to target group: millennials. The readers receive regular watching the trends, inspiration news. It is a space to natively promote VW Group financing offered in a lifestyle way. The creation of the platform aims to show the entire spectrum of mobility opportunities, which is the DNA of the Volkswagen Financial Services brand. The project is carried out on the basis of market research (insight) and is co-created by many known influencers.
We would like to enter the B2B category with our case study Bluecore. We started working with them one year ago and have repositioned the company from being an email marketing company to being one of the most dominant retail marketing clouds, similar to Salesforce and Google.
A business-to-business (B2B) marketing strategy was carried out in the Spanish market in 2018 in order to position The Philippines as a top of mind destination among tourists in the country. We develop several promotional actions: joint promo campaigns, the training of 600 travel agents and tour operators through webinars and face-to-face sales missions in Barcelona, Bilbao and Valencia, familiarization tour through the Philippines’ main islands and te participation of The Philippines at trade fairs.
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
