Projects
The goal of this project was position GoTrendier as the number one platform for buying and selling second-hand clothing in Colombia, committed to sustainability, being the best entrepreneurial alternative for women in the country.
For this, it was created and execute a strategy based on showing the benefits of buying and selling second-hand clothing, focusing on four fundamental axes: Sustainability, Fashion, Entrepreneurship and personal finance, Technology.
The results were more than 600 media publications in a year and a half of management, More than 200M views, $1,019,910 in media, generating an ROI of 46 points.
Articles
INC has been working supporting UNHCR since 2012. Every year we organize a campaign to support the fundraising initiative of the UN Agency. In order to give maximum visibility for the last year edition INC planned an immersive launch event; an engaging social campaign; a strong team of testimonials formed by a selection of famous, beloved and credible celebrities and a wide media amplification to bring the campaign messages to all the UNHCR’s stakeholders.
In this exemplary event, the first episode of Vikings was screened in the first VOX cinema in KSA. Also, the first episode of the much awaited season 5B was screened in the Kingdom before US and Western countries, which makes it the first in Saudi Arabia’s history. W7Worldwide’s team positioned this event as the first of its kind in the entire MENA region; and for further promoting the event, the team also arranged a successful roundtable for media personnel and STARZPLAY.
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
