Projects
The Ways of Santiago (Camino de Santiago) consist of mostly mountainous trails which have traditionally been used by pilgrims from all over the world since the 9th century, who travel with the ultimate goal of reaching the cathedral at Santiago de Compostela, where they would worship the relics of the apostle Santiago.
Central de Informação was challenged to develop a communication strategy for the launch of the first Nautical Way of Santiago, a novel route for the Camino which was meant to recreate, along the Portuguese shoreline, the voyage of the “Stone Boat” which, according to legend, carried the body of the holy pilgrim from Jaffa in Palestine to Campus Stella in Galiza.
How to bring the topic of the Way of Santiago to new audiences, exploring the tourism potential of the project, without alienating more traditional and religious audiences? Central de Informação developed and executed a plan to involve local and national stakeholders with the participation of businesses and partners, local ambassadors and tourism regions, and the high patronage of His Excellency the President of the Portuguese Republic.
Articles
“How do Germans use their smartphones?” In order to find that out, telco provider mobilcom-debitel (subcompany of freenet) analyzed the anonymized data of several million clients. The enlightening and entertaining facts were compiled in close cooperation with big daily newspapers and tabloids. In a second campaign the content was distributed broadly to business and consumer media, reaching a high media impact. Mobilcom-debitels strategic goal: To make a mark as leading independent provider, due to sharing deep market insights which only market leaders can provide. Nowadays Big Data is established as a highly valued PR tool at mobilcom-debitel.
Mekky Media worked with Susan G. Komen Chicago to partner with the Chicago Cubs’ Anthony Rizzo, a baseball superstar, to be honorary co-chair of the 2019 Mother’s Day Race for the Cure, an iconic Chicago fundraiser that supports breast cancer research and programs. Mekky Media worked with Komen Chicago and the Rizzo team to secure Anthony and lead all aspects of his involvement – the announcement, pitching media pre-event, coordinating coverage and a press briefing on Race Day, developing the run-of-show and scripts, escorting Anthony throughout the venue and maximizing exposure of his involvement in support of the Komen mission.
Belgium has a complex governmental structure, with many layers. Due to a change in legislation, the Belgian provinces cannot do purely promotional activities anymore. So they are looking for a new positioning. The province of Namur decided to develop an ambassador strategy. Luna won the project, and developed the strategy and several deliverables within that strategy for the province.
Raiffeisenbank is the general partner of the Czech National Theater. The goal was to attract the public attention to the reopening of the reconstructed State Opera at the beginning of 2020.
We used a flashmob performance of opera singers on Prague Main Railway Station to spread awareness.
All major media have been attracted.
On social media alone, the flashmob video had over 3 million views – all during Christmas season, when public attention is diverted by many other impulses.
Cinema 70 was launched in Saudi Arabia after the four decades of ban on cinema. To promote the event, W7Worldwide developed a powerful communication strategy for familiarizing people with Cinema 70. The agency’s well thought out plan have provided the right exposure to this event, highlighting Cinema 70 as the first Cinema operators in Saudi Arabia after four decades.
INC has been working for AIDEPI, The Italian Association of Confectionery and Pasta Industries, for several years, managing a campaign to promote pasta and its culture. Among several projects we ideated in 2017 the #CarbonaraDay, an event to celebrate nationally and internationally, the most loved and discussed Italian pasta recipe on the social network.
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