Projects
Encom is a company in charge of the organization of DreamHack, the largest network of gaming and esports festivals in the world. Last DreamHack took place in Spain in 2019, but due to pandemic all live events were cancelled. In 2022, DreamHack returns reinforced with an improved mix proposal of leisure and esports.
Alana Consultores developed a 360 strategy to reach brands, public opinion and followers through storytelling and press office plan.
Articles
To combat detrimental anti-air ambulance legislation making its way through Congress, the Air Medical Company wanted to reach consumers, especially those in rural areas, to remind them of the important role air medical services play in their lives and prompt them to preserve access to this valuable service. JPA implemented a comprehensive campaign, complete with earned and paid media tactics, to inform people about the unintended consequences of this legislation.
Biodiversity is critical for safeguarding global food security. Food brands are expected to take action and to fostering biodiversity and supporting farmers. Barilla’s iconic brand Mulino Bianco wants to be a part of the solution and in 2019 relaunched its commitment to a clean and nature-friendly agriculture with “La Carta del Mulino / The Mill’s Charter”, a guideline realized with WWF Italy to guarantee the use of 100% sustainable and environmental-friendly wheat for all its products.
We implemented a “PR First” strategy in order to raise awareness on the brand purpose 2 months before the marketing launch. The creative idea: the event was held inside Mulino Bianco’s factory, where media, stakeholders and influencers witnessed the birth of the first “sustainable biscuit” made according to The Mill’s Charter.
We engaged media and stakeholders let them imaging ‘to explore a cookie factory and taste a biscuit that supports farmers and fosters biodiversity’
Bupa Arabia Empowers Saudi Women by providing a full-fledged day care for their children. We published an ad celebrating women and international women day. The content team took advantage of the International Women’s day to publish the content while other competitors did not have any sort of activity. The W7Worldwide team saw an opportunity in Bupa Arabia making an appearance during the women’s day especially, that the company is working towards empowering the Saudi women working for the company. What made the Bupa Arabia campaign special is the fact that it also included a video about Bupa Arabia’s day care for working women at Bupa Arabia to enable them realize their career goals which was publishing on Sabq.org and gained wide reach.
In Italy the biscuits market is worth 2 billion Euros and Barilla is the market leader (37% market share). In November 2019 Ferrero decided to enter the market and launched with a massive communication campaign a new Nutella-based biscuit. Barilla responded by launching Biscocrema, a new biscuit filled with Crema Pan di Stelle, the first spreadable hazelnut cream of the brand, launched in early 2019.
To face the launch of the competitor product we implemented a PR action capable to compete raising the interest of media in the new biscuit and creating a mediatic hype while waiting for the launch of Biscocrema. An exclusive preview event was held on 29th November 2019 to present the product to 40 selected journalists and influencers making them taste it before the launch on the market (January 2020).
OFSAC represents an important event in the world’s largest producer of oil country as the Kingdom seeks better standards in safety and pays closer attention to the application of polices. Being managed by the Riyadh Exhibition Company, it required top notch communications strategy that will enable them to highlight the event and shed the light about its objectives. We worked towards creating the platform by highlighting the oil and gas market in Saudi Arabia covering the production and future prospects of the industry in the Kingdom.
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