Projects
The concept of this project was immerse in the Dataverse in such a way that can understand that analytics is present from the simplest and most everyday, to the business, processes and strategies of an organization.
For this objective, High Results positioned CALA Analytics as the analytical partner of all companies, regardless of their industry or size, to understand the universe of data they have, exploit it to take advantage of it and teach them their customers to do it in Colombia and Mexico.
With the intention of explaining analytics from the simplest to the most macro, they held an event with a face-to-face format (in Mexico City, Bogotá and Medellín) and another virtual.
To this event they invited companies that could be potential clients of the brand and, of course, journalists from key media for its dissemination.
Articles
Careapt (a young startup belonging to Zambon pharmaceutical group) and Confederazione Parkinson Italia Onlus (a non-profit association taking care of people suffering from Parkinson disease) decide to ensure free ParkinsonCare: a remote nursing care service for Parkinson’s patients with the aim of limit outpatient visits to the strictly necessary cases.
On April 11th, during the World Parkinson Day, INC relaunch the ParkinsonCare campaign in order to raise the awareness of media, Institutions and public opinion about the difficult situation of people suffering from neurodegenerative diseases, something that is scarcely talked about but that is the first cause of disability in the world.
The impressive media and social impact of the campaign contributes to recognize ParkinsonCare as an international best practice and leads some remarkable scientific bodies to become its partners.
The campaign “Hidden” developed by Lopito, Ileana & Howie for the MCS Foundation aims to raise awareness about emotional health care and provide the necessary tools and support for the elderly population in Puerto Rico, in the face of an alarming increase in cases of people with depression, anxiety and loneliness, due to the pandemic.
W7Worldwide’s communications campaign focused on highlighting how Bupa Arabia’s investments in its digital services enables the company to provide the best customer experience, whilst contributing to the digital transformation of the healthcare and insurance sector in the Kingdom. From the outset of their work with Bupa Arabia, W7Worldwide worked on Digital Transformation initiatives and Digital Innovation campaigns, and their particularly aimed for associating Bupa Arabia with a government entity relating to digital transformation.
Public Dialog organized Xiaomi Kite Cup driven by the Land Rover, a Polish Championship in kitesurfign and wingfoil: press conference, communication platforms in Facebook, Instagram and Tik Tok and media cooperating.
In addition, the sport competitors, kitesurfers took care of the environment and the Baltic Sea. Each of them had a MI Watch that counted the kilometers on the water. For 1 km, Xiaomi and Land Rover donated PLN 3 to the MARE Foundation, which deals with the protection of the Baltic Sea. They got 10,087.3 km, which means that PLN 30,261.90 PLN was given to the MARE Foundation
According to data from WHO (World Health Organization), by 2050, 2 billion
people of the world’s population is expected to be over 60 years old. Of
this total, 3.2 million will be centenarians, at which time the elderly will
outnumber children and young people under 15 years of age. From such a
perspective, the international awareness project #noagecampaign was born,
launched by Just Happy Days, in partnership with a Portuguese university
– University of Porto – and IPRN, having just been launched on social networks
and spread internationally to media outlets around the world. The
campaign sees the participation of eight professionals, between the ages of 46
and 76, who embody the entire story. It also saw the collaboration of 18 Porto
University students from eight countries, interviewed by a psychologist from the
university’s Faculty of Psychology, firstly giving their vision on aging, and
subsequently analysing the images of the eight protagonists. Just Happy Days’
#noagecampaign project aims at raising awareness amid
generations younger to this issue, encouraging a transgenerational discussion
supported by real cases.Euromedia Comunicación/Alana Consultores designed and developed for AEHVE (Alliance for the Elimination of Viral Hepatitis in Spain) a campaign about hepatitis C based on the famous Spanish actor Carmelo Gómez’s life. The main supports were a spot called “Give hepatitis C a happy ending” for its screening in cinemas and a “making off”. More than 130 publications were obtained in media with an SPV of more than 400.000 €, in the most important national media, and in MovieDis a 54% audience share and 50 million viewers. More than one million quality impressions on social media.
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