Projects
Minwax®, America’s #1 indoor wood stain brand, launched their new water-based color wood stains, offering the largest color assortment on the market with more than 240color options. With their new color stains, Minwax had the challenge of shifting consumer’s perception of wood stain colors from beyond the traditional brown and gray to colors people would normally associate with paint.
To build awareness for their extensive color offerings and provide inspiration for colorful wood stain DIY projects, Minwax launched their first-ever Color of the Year in 2021.
Akhia communications executed a strategic PR campaign leveraging media and influencer relations, which included tactics such as a press release, virtual event for media, media outreach, a media kit and inspiring influencer projects highlighting the Minwax Color of the Year.
In 2022, akhia supported the second-ever Minwax Color of the Year by building on the successful campaign from the pervious year by adding a new media VIP virtual experience and an elevated media kit featuring several pieces stained in the Color of the Year. As a result, Minwax and akhia earned 14 media placements with top tier media including Forbes, Better Homes & Gardens, Apartment Therapy, House Beautiful and more, reaching a larger audience and more than doubling earned impressions.
Articles
The principal objective of this campaing is inform and educate different stakeholders about the advantages of the Adobe Document Cloud platform, with conferences from Adobe Document Cloud experts, demos and business contacts with the guests
We all would like to know what our signature reveals about us, even more so when a year begins with as many expectations. That is why we take advantage of this curiosity to attract a mass audience to a series of virtual events where we present Adobe Sign, bringing together professionals, opinión leaders and journalists from allover Latin America.
Funding initiative that supports young people in acquiring digital skills and contributing these skills to society. The participants are young start-ups which are committed to society with digital approaches, or which aim to strengthen the digital skills of tomorrow’s generation with their project.
A jury selects the 12 best project ideas from all those submitted and these teams will be supported and accompanied for six months, from the initial planning stages to the implementation of their project idea.
With 19 years of experience, Headline has developed hundreds of health awareness campaigns for their clients. Since 2017, they have been supporting Angel’s campaign of their client Boehringer Ingelheim, which objective is to develop a modern and dynamic stroke symptom recognition, risk factors and strokes treatments campaign.
The strategy of Headline goes through reach a broad and transversal group in an effective and different way. Resorted to the traditional free press with innovative and high-impact content, developed campaigns in the networks, with testimonial capsules, infographics and high-impact statistics, innovated with new channels, such as Tik Tok and the use of influencers and medical personnel, launched 4 challenges in networks, inviting the community in general, patients and health professionals and worked with Boehringer Ingelheim Chile collaborators to have internal ambassadors.
TDUB developed a media relations campaign in Germany for the Finnish IT security specialist WithSecure (formerly named “F-Secure“) with the objective of achieve real media presence.
By installing a new process for using the public agenda, TDUB could rise the share of voice of the Finnish IT-security company from 17% up to fabulous 50% within half a year, gaining more than 2.000 high quality clippings. The secret to success: Extremely rapid response to the needs of the journalist. TDUB delivered relevant quotes from the IT security expert with nearly every cybercrime event – within 30 minutes. Thus, German thought leadership could be gained successfully within an extremely short period of time.
Shapermint is an Uruguayan company that sells 95% of its products in the United States.
Starting from a bad reputation on line, lack of trust in the brand and Social Media Plastered by Complaints, Channel V Media developed a project with the objective of gaining client trust, and improve the reputation brand.
For do this, the agency stepped back and defined what they needed to communicate to the market through PR with this lines of work: get media to talk about the products, demonstrate growth & business innovation, humanize the company and secure third-party endorsements.
INC designed and developed the launch campaign for “Green Cuisine”, Findus’ new range for a sustainable revolution, with the slogan “Change the world without changing the menu”.
To introduce “Green Cuisine” to the media, they undertake a PR first stragegy with the annunced of Findus’ CEO about the brand’s entry into the veg meat market, three months ahead of the advertising campaing.
Then, 15 top food & lifestylel media was selected for a preview of the Green Cuisine range providing and enthusiastic response. The italian media received a tailored video press pack and started to communicating the Green Cuisine taste revolution.
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