Projects

The A Shot Toward campaign was developed to equip grantee community-based organizations (CBOs) with the messaging and resources they needed to increase vaccine confidence and vaccination rates in their communities. JPA Health developed a comprehensive and customizable suite of materials for the CBOs to support their goals.

To increase vaccine confidence and improve COVID-19 and influenza vaccination rates, Community Catalyst (a leading non-profit national health advocacy organization that partners with local, state and national advocates to advance health equity and justice)  approached JPA Health to equip VEAP CBOs with the communications resources to reach and engage their communities.

To ensure we provided the right assistance, JPA surveyed all 90 CBOs to assess their perceived needs and barriers within the community. We also had in-depth interviews with about 20 of the CBOs to gain a deeper understanding of these challenges. This research guided the development of our strategic platform, A Shot Towards. Using the message frameworks as our primary guide, we developed a comprehensive suite of materials for the CBOs.

Our total budget for this project was $600,000, of which we have spent approximately $320,000. The remaining budget will be used to complete the additional toolkit materials, including testimonial videos, deep-dive library, translation of all the materials in six languages and providing ongoing technical assistance to the CBOs and strategic planning and thought leadership for Community Catalyst.

To raise awareness about the importance of early detection and prevention, and to honor local cancer survivors, the University of Puerto Rico Comprehensive Cancer Center (CCCUPR logo with full name), created El Paseo de las Campanas, an aerial installation that took over the iconic and worldwide known Fortaleza Street located in Old San Juan. The installation had more than 800 bells decorated with ribbons of different colors representing the different types of cancer. The installation was up during the month of June, National Cancer Survivor Month.

After months of public relations and public affairs planning, an agreement was reached to make the installation alongside an opening event and an event at La Fortaleza of Puerto Rico, the Governor’s mansion. The inaugural event was preceded by a press conference that received wide local news coverage and that was conducted by the Secretary of Health of Puerto Rico, executives from the Government of Puerto Rico, and a variety of cancer survivors that included high-profile personalities from the media and the government. Each one of the survivors had the opportunity to share their testimony and ring the ceremonial bell. In just one month, the efforts’ results netted $75,066 in earned media, with only $12,000 invested in public relations and public affairs efforts.

In a year of pandemic, with the third wave still present, the city of Lagos, in the Algarve (southern Portugal) had a challenge: to communicate the destination internationally, attracting new visitors, in a logic of safety and responsibility. The city wanted to highlight the best it has to offer, without showing crowds and without falling into the clichés of tourism campaigns.

Starting with the idea that travelers trust experts’ opinions and get security from the insights and get inspired by experiences they share, Central de Informação launched the concept. For this, invited a well-known Portuguese traveler and travel blogger, João Cajuda, and, based on the many paradisiacal places he visits, built the narrative. A film whose motto is #WhereAreYouJoao and which begins by exploring many of these international stops to reach Lagos, as a favorite destination where no one can miss.

#hepCityFree is a movement for cities to lead the fight for elimination of hepatitis C in Spain, with the aim of becoming the first great country free of HCV, in line with the objectives set by the WHO for developed countries. A 90% reduction in transmission and 65% reduction in HCV-associated mortality by 2030. It is inspired by the FastTrack HIV movement (Paris Declaration).

Euromedia develops the program in full: creation of its corporate identity elements, e laboration of the commitments of the program with scientific and technical support, relationship with the city councils, creation and coordination of the teams of work in each city, program of dissemination in the media and social networks of the results, meetings to make visible the support of mayors and relations with entities such as WHO for the program.

Women in Cyber Security Middle East 2020 hosted its first annual virtual conference on 14thand 15thof November 2020. The conference aimed to raise awareness of the latest technological developments, particularly during COVID-19, in line with Vision 2030 under its digital transformation program and Women’s empowerment.  The event is dedicated to highlighting the important role women play in the Cyber Security field and society in general.

The theme of the conference was “ To Empower and Secure together”.  As a local Saudi agency aligned with the empowerment of women, W7Worldwide decided to provide its services on a pro bono basis as an expression of its commitment to elevating and enabling female Saudi talent

W7Worldwide developed a campaign that could provide multiple opportunities to raise awareness and visibility before, during and after WICSME, maximising exposure within the available budget.