Projects

From March 2020 we were experiencing the most complicated era for tourism in recent decades. Specially in Japan, where travel was strictly forbidden for international travelers and the measures were some of the toughest in the world.

In this context, where uncertainty reigned, where travelers did not know what to expect or when travel would be possible, JNTO had a double challenge: continue to grow in all its digital channels and assets while maintaining travelers’ interest in visiting Japan, even though it was not possible and was not foreseen in the near future; and understanding the new traveler, who was more concerned about health, safety, bureaucracy, outdoor plans and safe experiences.

For this, they created a strategy based on two axis: Data, to understand the users, their perception and needs and make our campaigns more segmented and effective than ever; and Creativity, to differentiate Japan from the rest of the countries and take the attention of the user, being in the top of mind.

www.evercom.es

The goal of this project was position GoTrendier as the number one platform for buying and selling second-hand clothing in Colombia, committed to sustainability, being the best entrepreneurial alternative for women in the country.

For this, it was created and execute a strategy based on showing the benefits of buying and selling second-hand clothing, focusing on four fundamental axes: Sustainability, Fashion, Entrepreneurship and personal finance, Technology.

The results were more than 600 media publications in a year and a half of management, More than 200M views, $1,019,910 in media, generating an ROI of 46 points.

Getting Out of the Rough is a six-part series created by JPA Health for AstraZeneca and educates consumers about biomarker testing after a lung cancer diagnosis. The series is hosted by PGA champion, Jason Day, whose mother was diagnosed with stage IV non-small cell lung cancer. In each episode, Jason interviews an influencer from the fields of medicine or entertainment about their experience caring for a loved with lung cancer and the importance of biomarker testing.

Since launching in April for this year, the campaign has received millions of impressions nationwide.  This campaign has real-world impact. Most notably, since launch we’ve observed a 337% increase in monthly patient visits to medical oncologists.

The next generation is more diverse than any before in terms of race, ethnicity, sexuality, gender identity and interest. How can a single brand unite them? In partnership with Red Bull, Mekky Media supported the iconic brand in promoting one-of-a-kind spaces that invited the next generation of drinkers to authentically express themselves and push their creative minds to new heights. Through a multi-pronged approach, including earned media coverage, influencer campaigns and on-site event support, Mekky Media’s impact in America’s Great Lakes region is a case study for brands committing to diverse marketing while staying genuine and authentic to those audiences.

The principal goals were Raise brand awareness for Shure and open up new target groups thought  the key message: “Shure is your permanently available audio ex-pert, equipment supplier and very personal partner”.

Also, the agency wanted to create brand ambassadors in audio affine new channels like Twitch or TikTok. So they decided not simply to book ads (“Influencer Marketing”), but to im-plement PR mechanisms for real “Influencer Relations”: they built up long term personal relations with individualized gifts or mic samples and emo-tional interaction within the streams. Now, Shure is well-known in the German influencer network and has gained a love brand image among a big variety of diverse influencers.

(W)right On manages an education campaign for the San Diego Tourism Marketing District (SDTMD) to raise awareness and understanding about the organization amongst its stakeholders which include hoteliers, their employees, the broader tourism industry, city officials and everyone who lives or works in the City of San Diego.

The SDTMD raises funding for tourism promotion. When more visitors stay in San Diego hotels, the city and its citizens benefit from more vital tax dollars. The pandemic had a devastating impact on tourism and tourism taxes, but by late 2021 San Diego’s industry was showing signs of a faster recovery than competing destinations. The WOC team updated SDTMD’s ‘Tourism Matters’ campaign to show how SDTMD’s timely investments in tourism promotion helped restore hotel bed taxes, tourism employment and visitor spending benefiting everyone.

A three-minute video helped to humanize this impact and tell the story in a simple but engaging way. The campaign also included website content, infographics, annual report, quarterly postcard and regular social media posts. By telling this story and educating all tourism stakeholders, the SDTMD was able to secure unanimous approval for a FY23 $38 million tourism promotion budget representing a $10 million increase in funding from the prior year.