“Rapid-Response-PR”: Pushing F-Secure’s Brand with Agenda Surfing
TDUB developed a media relations campaign in Germany for the Finnish IT security specialist WithSecure (formerly named “F-Secure“) with the objective of achieve real media presence.
By installing a new process for using the public agenda, TDUB could rise the share of voice of the Finnish IT-security company from 17% up to fabulous 50% within half a year, gaining more than 2.000 high quality clippings. The secret to success: Extremely rapid response to the needs of the journalist. TDUB delivered relevant quotes from the IT security expert with nearly every cybercrime event – within 30 minutes. Thus, German thought leadership could be gained successfully within an extremely short period of time.