IPRN News
3 min read
Communication has changed – and continues to change. The influence of digitalisation has affected PR professionals and brands alike which has meant learning new skills and technologies. In our recent survey, conducted amongst 43 global PR agencies, 58% of respondents saw digitalisation as the biggest change in the PR landscape, including the increase in online [...]
Articles
4 min read
As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing [...]
2 min read
The use of social media in the field of communication has experienced a notable increase in all its areas: B2C, B2B, reputation management or brand [...]
3 min read
One of the objectives of every business is to seduce potential customers and build loyalty, but how can we prove that we are the perfect [...]
3 min read
It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live [...]
3 min read
Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social [...]
2 min read
The public’s dwindling trust in the media has been a topic of industry conversation for a while, but where do PR professionals fit into this? [...]
3 min read
As we celebrate International Women’s Day, our partners of Catalyst make a little review about women PR pioneers who changed the world they lived in. [...]
4 min read
Is PR evolving into a digital only world? 58% of PR agencies believe classic Public Relations is changing as digitalisation moves into the communication space, [...]
1 min read
IPRN continue growing last year as an independent leading global network with 44 members in 30 countries with offices in 83 top world cities and [...]
1 min read
Central de Informação, the Portuguese member of IPRN, won the “Agency of the Year” award in Portugal, at the “Media & Advertising Awards 2018”. Central [...]
1 min read
Luxembourg’s Ministry of the Economy set up its own version of a space agency, with the mission to establish links between the country’s economic fabric [...]
2 min read
The International Public Relations Network (IPRN), a leading organization of independent public relations agencies representing more than 40 countries, announced this week that it has [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
