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Best Practice: Henkel’s Raw Materials Facts Locally adapted content and available in several languages – many communications managers would immediately associate these words with “increased coordination [...]

Just one in ten marketing directors considers their Company allocates sufficient resources to their digital strategy. Unveiled in Madrid and Barcelona, this study analyses corporate [...]

By Katharina Balkmann How can I communicate effectively when my target groups come from a variety of cultures? For communications professionals, globalization is increasingly posing [...]

By Josh Ochs For any business trying to build their presence online and amplify their message across a range of platforms, it seems the game [...]

Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media [...]

Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new [...]

Many of the hottest companies and industries today, especially those in the sharing economy such as Airbnb and Uber, did not even exist 10 years [...]

  1.- Aspirational While standard Executive Coaching is about improving your performance at work in more senior executive roles, Executive Leadership Coaching is this and [...]

PR Is Best Suited for the Task, Say Most Ad and Marketing Execs in New Study It’s a common debate for businesses: Who should be [...]

  Some snarky communicators love to claim that the press release is dead, or should be. A certain Fortune Global 500 company thinks otherwise. Earlier [...]

Women aren’t elected to board positions for one reason: There aren’t enough women in senior positions to select from. The problem doesn’t start at the [...]

Wouldn’t it be better to hire a B2B PR agency that handles a diverse range of clients because the PR tools used in one and [...]