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Jan Gusich When will people learn? It doesn’t pay to cheat. Just ask Lance Armstrong, Pete Rose and Barry Bonds. Now, apparently, you can also ask Volkswagen. It pains me to know that one of the most iconic, respected and trusted brands in the world is a cheater. Yep, those peppy Passats and audacious Audis [...]
Articles
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At the AGM meeting in Washington, DC this past year, we discussed numerous topics that will affect global marketers. One of keen interest was: Privacy, [...]
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On April 21, Google will begin to use mobile-friendliness as a ranking signal. This move, dubbed 'mobilegeddon', is part of the trend for Google to [...]
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I’m a bit fired up. Jan Gusich February is inevitably a month of branding analysis as ads and marketing campaigns continue to be [...]
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AKHIA's mobile marketing experts, Content Architect Lukas Treu and UX Lead Matt Rumer, have been exploring, thinking and analysing mobile marketing strategies. Following their latest presentation at a University of Akron [...]
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WeChat, the first of a series of brand advertisements on news feeds launched in January creating much attention with the Chinese public and underscoring its [...]
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 Posted by Jonathan Choat, Nexus, UK IPRN Member Laura May, Business Analyst for IGD From drones to big data, start-ups to smart living, IGD [...]
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Bloggers can add great value to a PR campaign as they are at the forefront of digital opinion forming. Readers of blogs tend to be [...]
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After several starts and stops over the past 24 months, the IPO market is back. Re-energized by such high-profile deals as LinkedIn and Pandora – [...]
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Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
