Category IPRN News

On 16 March 2018, the Dortmund Business and Entrepreneur Prize 2017 was awarded in the U-Tower, Centre for Art and Creativity in Dortmund. The awards presented by the Economic Development Agency and the Sparkasse Dortmund are a highlight in the…

We have already said it on several occasions, “the branded content is not to sell, is to connect”, in other words, it is about presenting the brand in a context of connection with the consumer (pull) and not of interruption…

This week, MP Nadine Dorries caused a storm when she accused “left wing snowflakes” of “killing comedy” and “dumbing down panto” by demanding the removal of certain words and phrases from public entertainment pieces. While there is a case for…

T. E Development Group is a relatively young but very progressive and successful company focused on the high-end residential development in Prague. At the end of the last year, this company invited us (as a PR specialist in the field…

Luca Comunicación has started a new professional stage in 2018 merging with others under a new name and brand: Alana Consultores de Comunicación, a new communication and PR agency supported by a 25 year experience and a complete multichannel and…

The Spanish PR consultancy and marketing strategy, Evercom, has just presented LIFE, a new brand that will serve as an umbrella to different strategic sectors in the Spanish market: Food and Beverage, Consumer Technology, Travel, Health and Fashion and Beauty.…

During Fitur 2018, Comunicación Iberoamericana offered its PR and Communication services for 10 destinations: Ecuador, Guatemala, Sri Lanka, Nepal, The Philipines, Tucumán, Tierra del Fuego, Bariloche, Salamanca and Quito. They organized two press conferences during the fair, one big event…

Yardstick Marketing Management joins The Public Relations and Communications Association (PRCA) to show its commitment to standards, ethics, and talent development. The PRCA is Europe’s largest and most influential PR and communications membership body. Founded in the Middle East in…

Central de Informação has began 2018 with the coordination and organization of a National Conference related to the automotive industry, a new project promoted by Mobinov, the Portuguese Automotive Cluster. The event was attended by the Prime Minister of Portugal…

Maggi Fox Consultancy has been appointed by US based Fulham Lighting to handle its UK and European PR. Fulham is a leading global provider of intelligent, socially-conscious, sustainable commercial lighting components and electronics for use in commerial general lighting, parking…

Our member Yardstick Marketing predicting that digital world will dictate industry trends for both brands and professionals as we move into 2018. These are the principal trends to take into when developing a marketing and communication strategy: 1. Switch on…

Monet + Associés has started the year 2018 with very good expectations, incorporating new brands to its client portfolio: Nokia Smartphone, Roche, Première Vision and Funrise. In addition, Monet is proud to announce that they have been chosen in the…

IPRN continues growing last year as an independent leading global network with 40 members in 27 countries and 60 offices in top world cities. New members from South Africa (Mango), France (Monet), Czech Republic (Crest Communications), Chile (Headline), Panama (Stratego)…

The constant evolution of digital uses, the meteoric rise of the new technologies and apparent arrival of digital natives, strongly impact the communication and confuses the codes of Press Relations. Passerelles Agency gives its tips for a successful PR communication.…

Our purchasing decisions have changed dramatically in recent years, from the way we are informed, to the people we are informed by. According to the stats, 72% of people now say they rely on social media to inform their purchasing…

Global, interactive, infotaining – and now also decorated! BASF Coatings’ global “Coatings Matters” web magazine won over the jury at this year’s LACP spotlight awards: JP│KOM received the Platinum Award for the concept creation and implementation of the webzine. What’s…

The dawn of the Internet made disseminating news faster, with users able to access information within seconds. Arguably the biggest leap in evolution was the introduction of social media, which changed the landscape of how we obtain news dramatically. We’re…

The agencies Binsfeld and Vidale-Gloesener have won the ‘City Nation Place Award 2017’ in the category ‘Best Expression of Place Identity Through Design’. The new visual identity of Luxembourg has prevailed over submissions by participants from four different continents. This…

Jeff Weiss, our member of Harbinger, has launched a new business at the ICAA (International Council of Active Aging) conference in Orlando, Florida. The new consultancy is called Age of Majority. Age of Majority refers to the largest, wealthiest and…

Today, the trend is in the snapshot. Of all ages and horizons, people learn, communicate, share, show themselves, it was necessary to reinvent the way to address the public. It is time for brands to differentiate. For this, storytelling seems…

From left to right, Diego Barceló (President of Comunicación Iberoamericana), Wanda Corazon Tulfo-Teo (Secretary of Department of Tourism of Philippines), Benito B. Bengzon (Undersecretary of Department of Tourism of Philippines) and Gerard O Panga (Director of the Philippine Tourism Office…

Heraeus Kulzer hired JP│KOM to support them on an important campaign: the leading dental company will become Kulzer as of July 2017. Under the new name, the company will position itself as part of the Mitsui Chemicals Group. The campaign…