Category IPRN News

The PR Trends of 2018

Our member Yardstick Marketing predicting that digital world will dictate industry trends for both brands and professionals as we move into 2018. These are the principal trends to take into when developing a marketing and communication strategy: 1. Switch on…

Highlights of IPRN in 2017

IPRN continues growing last year as an independent leading global network with 40 members in 27 countries and 60 offices in top world cities. New members from South Africa (Mango), France (Monet), Czech Republic (Crest Communications), Chile (Headline), Panama (Stratego)…

Luxembourg’s Signature receives international award

The agencies Binsfeld and Vidale-Gloesener have won the ‘City Nation Place Award 2017’ in the category ‘Best Expression of Place Identity Through Design’. The new visual identity of Luxembourg has prevailed over submissions by participants from four different continents. This…

Storytelling in PR by Passerelles

Today, the trend is in the snapshot. Of all ages and horizons, people learn, communicate, share, show themselves, it was necessary to reinvent the way to address the public. It is time for brands to differentiate. For this, storytelling seems…

JP│KOM drives Kulzer’s change campaign

Heraeus Kulzer hired JP│KOM to support them on an important campaign: the leading dental company will become Kulzer as of July 2017. Under the new name, the company will position itself as part of the Mitsui Chemicals Group. The campaign…