Yardstick Marketing Management joins The Public Relations and Communications Association (PRCA) to show its commitment to standards, ethics, and talent development. The PRCA is Europe’s largest and most influential PR and communications membership body.
Founded in the Middle East in 2016, PRCA MENA aims at raising standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.
Commenting on this new move, Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai, said: “We are extremely delighted to be a part of PRCA MENA. Having been in the industry for over 14 years now, we believe this new development is going to add to some of the great work we have been putting in throughout the years. PR trends are dynamically changing throughout the years and it is always great to be a part of an organization that will assist with developing the skill sets to cope with the growing trends.”
Leanne Foy MPRCA, General Manager, PRCA MENA, said: “We are very pleased to welcome Yardstick Marketing onboard. Given their wide range of expertise and experience in the region, it is going to be a two-way arrangement. It is good to see agencies coming together to take advantage of raising standards in PR and communications, seeking assistance from industry data, facilitating the sharing of communications best practice, and creating networking opportunities.”
“Our team has already benefited from some of the PRCA’s excellent training courses and will continue to do so, as that will put us in a better position to advise all our clientele,” added Anishkaa Gehani.
Yardstick Marketing is a marketing consultancy, offering a 360 degree approach understanding global market intricacies and offering tailor made solutions suiting the local market.