IPRN Projects

Case Studies

  • In a year of pandemic, with the third wave still present, the city of Lagos, in the Algarve (southern Portugal) had a challenge: to communicate the destination internationally, attracting new visitors, in a logic of safety and responsibility. The city wanted to highlight the best it has to offer, without showing crowds and without falling into the clichés of tourism campaigns.

    Starting with the idea that travelers trust experts’ opinions and get security from the insights and get inspired by experiences they share, Central de Informação launched the concept. For this, invited a well-known Portuguese traveler and travel blogger, João Cajuda, and, based on the many paradisiacal places he visits, built the narrative. A film whose motto is #WhereAreYouJoao and which begins by exploring many of these international stops to reach Lagos, as a favorite destination where no one can miss.

  • In February 2021, Mekky began representing PharmaCann, one of the USA’s largest, privately-held, and vertically integrated cannabis companies and its Verilife dispensaries, as its first external PR agency. Mekky executed strategic promotion tactics including launching its community college philanthropic campaign, partnership with MLB hall-of-famer, Ryne Sandberg, and national dispensary expansion with the goal of driving traffic to Verilife locations and securing media. This is a great example of a complex industry regulated heavily by compliance and how Mekky used multiple tactics to drive publicity including community engagement, celebrity endorsements, opening events and strategic media outreach securing over 143 million impressions.

  • #hepCityFree is a movement for cities to lead the fight for elimination of hepatitis C in Spain, with the aim of becoming the first great country free of HCV, in line with the objectives set by the WHO for developed countries. A 90% reduction in transmission and 65% reduction in HCV-associated mortality by 2030. It is inspired by the FastTrack HIV movement (Paris Declaration).

    Euromedia develops the program in full: creation of its corporate identity elements, e laboration of the commitments of the program with scientific and technical support, relationship with the city councils, creation and coordination of the teams of work in each city, program of dissemination in the media and social networks of the results, meetings to make visible the support of mayors and relations with entities such as WHO for the program.

  • Women in Cyber Security Middle East 2020 hosted its first annual virtual conference on 14thand 15thof November 2020. The conference aimed to raise awareness of the latest technological developments, particularly during COVID-19, in line with Vision 2030 under its digital transformation program and Women’s empowerment.  The event is dedicated to highlighting the important role women play in the Cyber Security field and society in general.

    The theme of the conference was “ To Empower and Secure together”.  As a local Saudi agency aligned with the empowerment of women, W7Worldwide decided to provide its services on a pro bono basis as an expression of its commitment to elevating and enabling female Saudi talent

    W7Worldwide developed a campaign that could provide multiple opportunities to raise awareness and visibility before, during and after WICSME, maximising exposure within the available budget.

  • The principal objective of this campaing is inform and educate different stakeholders about the advantages of the Adobe Document Cloud platform, with conferences from Adobe Document Cloud experts, demos and business contacts with the guests

    We all would like to know what our signature reveals about us, even more so when a year begins with as many expectations. That is why we take advantage of this curiosity to attract a mass audience to a series of virtual events where we present Adobe Sign, bringing together professionals, opinión leaders and journalists from allover Latin America.

  • Funding initiative that supports young people in acquiring digital skills and contributing these skills to society. The participants are young start-ups which are committed to society with digital approaches, or which aim to strengthen the digital skills of tomorrow’s generation with their project.

    A jury selects the 12 best project ideas from all those submitted and these teams will be supported and accompanied for six months, from the initial planning stages to the implementation of their project idea.

  • With 19 years of experience, Headline has developed hundreds of health awareness campaigns for their clients.  Since 2017, they have been supporting Angel’s campaign of their client Boehringer Ingelheim, which objective is to develop a modern and dynamic stroke symptom recognition, risk factors and strokes treatments campaign.

    The strategy of Headline goes through reach a broad and transversal group in an effective and different way. Resorted to the traditional free press with innovative and high-impact content, developed campaigns in the networks, with testimonial capsules, infographics and high-impact statistics, innovated with new channels, such as Tik Tok and the use of influencers and medical personnel, launched 4 challenges in networks, inviting the community in general, patients and health professionals and worked with Boehringer Ingelheim Chile collaborators to have internal ambassadors.

  • TDUB developed a media relations campaign in Germany for the Finnish IT security specialist WithSecure (formerly named “F-Secure“) with the objective of achieve real media presence.

    By installing a new process for using the public agenda, TDUB could rise the share of voice of the Finnish IT-security company from 17% up to fabulous 50% within half a year, gaining more than 2.000 high quality clippings. The secret to success: Extremely rapid response to the needs of the journalist. TDUB delivered relevant quotes from the IT security expert with nearly every cybercrime event – within 30 minutes. Thus, German thought leadership could be gained successfully within an extremely short period of time.

  • Shapermint is an Uruguayan company that sells 95% of its products in the United States.

    Starting from a bad reputation on line, lack of trust in the brand and Social Media Plastered by Complaints, Channel V Media developed a project with the objective of gaining client trust, and improve the reputation brand.

    For do this, the agency stepped back and defined what they needed to communicate to the market through PR with this lines of work: get media to talk about the products, demonstrate growth & business innovation, humanize the company and secure third-party endorsements.

  • INC designed and developed the launch campaign for “Green Cuisine”, Findus’ new range for a sustainable revolution, with the slogan “Change the world without changing the menu”.

    To introduce “Green Cuisine” to the media, they undertake a PR first stragegy with the annunced of Findus’ CEO about the brand’s entry into the veg meat market, three months ahead of the advertising campaing.

    Then, 15 top food & lifestylel media was selected for a preview of the Green Cuisine range providing and enthusiastic response. The italian media received a tailored video press pack and started to communicating the Green Cuisine taste revolution.

  • Careapt (a young startup belonging to Zambon pharmaceutical group) and Confederazione Parkinson Italia Onlus  (a non-profit association taking care of people suffering from Parkinson disease) decide to ensure free ParkinsonCare: a remote nursing care service for Parkinson’s patients with the  aim of limit outpatient visits to the strictly necessary cases.

    On April 11th, during the World Parkinson Day, INC relaunch the ParkinsonCare  campaign in order to raise the awareness of media, Institutions and public opinion about the difficult situation of people suffering from neurodegenerative diseases, something that is scarcely talked about but that is the first cause of disability in the world.

    The impressive media and social impact of the campaign  contributes to recognize ParkinsonCare as an international best practice and leads some remarkable scientific bodies to become its partners.

  • The campaign “Hidden” developed by Lopito, Ileana & Howie for the MCS Foundation aims to raise awareness about emotional health care and provide the necessary tools and support for the elderly population in Puerto Rico, in the face of an alarming increase in cases of people with depression, anxiety and loneliness, due to the pandemic.

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