IPRN Projects

In order to raise awareness, we started a new project called: “Know the Value of Water”.

And to spread our project to a wider audience, we became a water saving partner with our world-famous basketball team Anadolu Efes. At our launch on March 22, Anadolu Efes players started the match with their jerseys specially prepared for the “World Water Day”. Also, in cooperation with the TEMA Foundation and the Ministry of National Education, we started the “Water Brotherhood” project. With the project that will last for 3 years, we will reach 60.000 children in 30 provinces and ensure that they each will be a water protector.

En el marco del proyecto, hemos actualizado y publicado un nuevo sitio web llamado sutema.org, que es una fuente para todos los que quieran acceder a datos científicos sobre el agua. Invitamos a los visitantes a convertirse en “Voluntarios del Agua” resolviendo el test sobre sus hábitos de consumo de agua. Los Voluntarios del Agua, que llegaron a 5.000, comparten sus cuentas de redes sociales con su entorno y los llamaron a convertirse también en Voluntarios del Agua.

En conclusión, sutema.org llegó a 82.964 visitantes en tan solo 4 meses. Y llegamos a más de 5 millones de personas en 270 publicaciones con el equivalente publicitario de 1 millón 19 mil 221 TL. Nuestro vídeo ha sido visto por 15.000 personas. Más de 3.000.000 de personas vieron nuestros anuncios de Google.

The A Shot Toward campaign was developed to equip grantee community-based organizations (CBOs) with the messaging and resources they needed to increase vaccine confidence and vaccination rates in their communities. JPA Health developed a comprehensive and customizable suite of materials for the CBOs to support their goals.

To increase vaccine confidence and improve COVID-19 and influenza vaccination rates, Community Catalyst (a leading non-profit national health advocacy organization that partners with local, state and national advocates to advance health equity and justice)  approached JPA Health to equip VEAP CBOs with the communications resources to reach and engage their communities.

To ensure we provided the right assistance, JPA surveyed all 90 CBOs to assess their perceived needs and barriers within the community. We also had in-depth interviews with about 20 of the CBOs to gain a deeper understanding of these challenges. This research guided the development of our strategic platform, A Shot Towards. Using the message frameworks as our primary guide, we developed a comprehensive suite of materials for the CBOs.

Our total budget for this project was $600,000, of which we have spent approximately $320,000. The remaining budget will be used to complete the additional toolkit materials, including testimonial videos, deep-dive library, translation of all the materials in six languages and providing ongoing technical assistance to the CBOs and strategic planning and thought leadership for Community Catalyst.

To raise awareness about the importance of early detection and prevention, and to honor local cancer survivors, the University of Puerto Rico Comprehensive Cancer Center (CCCUPR logo with full name), created El Paseo de las Campanas, an aerial installation that took over the iconic and worldwide known Fortaleza Street located in Old San Juan. The installation had more than 800 bells decorated with ribbons of different colors representing the different types of cancer. The installation was up during the month of June, National Cancer Survivor Month.

After months of public relations and public affairs planning, an agreement was reached to make the installation alongside an opening event and an event at La Fortaleza of Puerto Rico, the Governor’s mansion. The inaugural event was preceded by a press conference that received wide local news coverage and that was conducted by the Secretary of Health of Puerto Rico, executives from the Government of Puerto Rico, and a variety of cancer survivors that included high-profile personalities from the media and the government. Each one of the survivors had the opportunity to share their testimony and ring the ceremonial bell. In just one month, the efforts’ results netted $75,066 in earned media, with only $12,000 invested in public relations and public affairs efforts.

#hepCityFree is a movement for cities to lead the fight for elimination of hepatitis C in Spain, with the aim of becoming the first great country free of HCV, in line with the objectives set by the WHO for developed countries. A 90% reduction in transmission and 65% reduction in HCV-associated mortality by 2030. It is inspired by the FastTrack HIV movement (Paris Declaration).

Euromedia develops the program in full: creation of its corporate identity elements, e laboration of the commitments of the program with scientific and technical support, relationship with the city councils, creation and coordination of the teams of work in each city, program of dissemination in the media and social networks of the results, meetings to make visible the support of mayors and relations with entities such as WHO for the program.

Women in Cyber Security Middle East 2020 hosted its first annual virtual conference on 14thand 15thof November 2020. The conference aimed to raise awareness of the latest technological developments, particularly during COVID-19, in line with Vision 2030 under its digital transformation program and Women’s empowerment.  The event is dedicated to highlighting the important role women play in the Cyber Security field and society in general.

The theme of the conference was “ To Empower and Secure together”.  As a local Saudi agency aligned with the empowerment of women, W7Worldwide decided to provide its services on a pro bono basis as an expression of its commitment to elevating and enabling female Saudi talent

W7Worldwide developed a campaign that could provide multiple opportunities to raise awareness and visibility before, during and after WICSME, maximising exposure within the available budget.

Funding initiative that supports young people in acquiring digital skills and contributing these skills to society. The participants are young start-ups which are committed to society with digital approaches, or which aim to strengthen the digital skills of tomorrow’s generation with their project.

A jury selects the 12 best project ideas from all those submitted and these teams will be supported and accompanied for six months, from the initial planning stages to the implementation of their project idea.

Public Dialog organized Xiaomi Kite Cup driven by the Land Rover, a Polish Championship in kitesurfign and wingfoil: press conference,  communication platforms in Facebook, Instagram and Tik Tok and media cooperating.

In addition,  the sport competitors, kitesurfers took care of the environment and the Baltic Sea. Each of them had a MI Watch that counted the kilometers on the water. For 1 km, Xiaomi and Land Rover donated PLN 3 to the MARE Foundation, which deals with the protection of the Baltic Sea. They got 10,087.3 km, which means that PLN 30,261.90 PLN was given to the MARE Foundation

Biodiversity is critical for safeguarding global food security. Food brands are expected to take action and to fostering biodiversity and supporting farmers. Barilla’s iconic brand Mulino Bianco wants to be a part of the solution and in 2019 relaunched its commitment to a clean and nature-friendly agriculture with “La Carta del Mulino / The Mill’s Charter”, a guideline realized with WWF Italy to guarantee the use of 100% sustainable and environmental-friendly wheat for all its products.

We implemented a “PR First” strategy in order to raise awareness on the brand purpose 2 months before the marketing launch. The creative idea: the event was held inside Mulino Bianco’s factory, where media, stakeholders and influencers witnessed the birth of the first “sustainable biscuit” made according to The Mill’s Charter.

We engaged media and stakeholders let them imaging ‘to explore a cookie factory and taste a biscuit that supports farmers and fosters biodiversity’