IPRN Projects
Case Studies
A business-to-business (B2B) marketing strategy was carried out in the Spanish market in 2018 in order to position The Philippines as a top of mind destination among tourists in the country. We develop several promotional actions: joint promo campaigns, the training of 600 travel agents and tour operators through webinars and face-to-face sales missions in Barcelona, Bilbao and Valencia, familiarization tour through the Philippines’ main islands and te participation of The Philippines at trade fairs.
In this exemplary event, the first episode of Vikings was screened in the first VOX cinema in KSA. Also, the first episode of the much awaited season 5B was screened in the Kingdom before US and Western countries, which makes it the first in Saudi Arabia’s history. W7Worldwide’s team positioned this event as the first of its kind in the entire MENA region; and for further promoting the event, the team also arranged a successful roundtable for media personnel and STARZPLAY.
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
