IPRN Projects
Case Studies
Al Salem Johnson delivers vital behind-the-scenes infrastructure many Saudi citizens are not aware of. The company’s solutions are installed in some of the most significant landmarks and institutions in the Kingdom, providing a service the end-user takes for granted with energy efficient, state-of-the-art HVAC solutions. ASJC operates the world’s second largest cooling station at the Holy Mosque of Mecca and one of the largest cooling stations in the world at Makkah.
W7Worldwide transformed ASJC’s corporate communications with a localized approach and humanizing a technical brand that makes ASJC the only HVAC provider with such educational and easy to understand content.
The concept of this project was immerse in the Dataverse in such a way that can understand that analytics is present from the simplest and most everyday, to the business, processes and strategies of an organization.
For this objective, High Results positioned CALA Analytics as the analytical partner of all companies, regardless of their industry or size, to understand the universe of data they have, exploit it to take advantage of it and teach them their customers to do it in Colombia and Mexico.
With the intention of explaining analytics from the simplest to the most macro, they held an event with a face-to-face format (in Mexico City, Bogotá and Medellín) and another virtual.
To this event they invited companies that could be potential clients of the brand and, of course, journalists from key media for its dissemination.
(W)right On manages an education campaign for the San Diego Tourism Marketing District (SDTMD) to raise awareness and understanding about the organization amongst its stakeholders which include hoteliers, their employees, the broader tourism industry, city officials and everyone who lives or works in the City of San Diego.
The SDTMD raises funding for tourism promotion. When more visitors stay in San Diego hotels, the city and its citizens benefit from more vital tax dollars. The pandemic had a devastating impact on tourism and tourism taxes, but by late 2021 San Diego’s industry was showing signs of a faster recovery than competing destinations. The WOC team updated SDTMD’s ‘Tourism Matters’ campaign to show how SDTMD’s timely investments in tourism promotion helped restore hotel bed taxes, tourism employment and visitor spending benefiting everyone.
A three-minute video helped to humanize this impact and tell the story in a simple but engaging way. The campaign also included website content, infographics, annual report, quarterly postcard and regular social media posts. By telling this story and educating all tourism stakeholders, the SDTMD was able to secure unanimous approval for a FY23 $38 million tourism promotion budget representing a $10 million increase in funding from the prior year.
The principal objective of this campaing is inform and educate different stakeholders about the advantages of the Adobe Document Cloud platform, with conferences from Adobe Document Cloud experts, demos and business contacts with the guests
We all would like to know what our signature reveals about us, even more so when a year begins with as many expectations. That is why we take advantage of this curiosity to attract a mass audience to a series of virtual events where we present Adobe Sign, bringing together professionals, opinión leaders and journalists from allover Latin America.
TDUB developed a media relations campaign in Germany for the Finnish IT security specialist WithSecure (formerly named “F-Secure“) with the objective of achieve real media presence.
By installing a new process for using the public agenda, TDUB could rise the share of voice of the Finnish IT-security company from 17% up to fabulous 50% within half a year, gaining more than 2.000 high quality clippings. The secret to success: Extremely rapid response to the needs of the journalist. TDUB delivered relevant quotes from the IT security expert with nearly every cybercrime event – within 30 minutes. Thus, German thought leadership could be gained successfully within an extremely short period of time.
W7Worldwide’s communications campaign focused on highlighting how Bupa Arabia’s investments in its digital services enables the company to provide the best customer experience, whilst contributing to the digital transformation of the healthcare and insurance sector in the Kingdom. From the outset of their work with Bupa Arabia, W7Worldwide worked on Digital Transformation initiatives and Digital Innovation campaigns, and their particularly aimed for associating Bupa Arabia with a government entity relating to digital transformation.
To combat detrimental anti-air ambulance legislation making its way through Congress, the Air Medical Company wanted to reach consumers, especially those in rural areas, to remind them of the important role air medical services play in their lives and prompt them to preserve access to this valuable service. JPA implemented a comprehensive campaign, complete with earned and paid media tactics, to inform people about the unintended consequences of this legislation.
OFSAC represents an important event in the world’s largest producer of oil country as the Kingdom seeks better standards in safety and pays closer attention to the application of polices. Being managed by the Riyadh Exhibition Company, it required top notch communications strategy that will enable them to highlight the event and shed the light about its objectives. We worked towards creating the platform by highlighting the oil and gas market in Saudi Arabia covering the production and future prospects of the industry in the Kingdom.
Vodafone Portugal annually brings together the best sales agents for a strategy alignment meeting. This year, the brand launched the briefing to draw a shorter program (only a day and a half), whose central theme was the relationship of the digital and emotional. Central de Informação designed and produced a global event where it ensured all the image, creativity, production, digital and scenography
We would like to enter the B2B category with our case study Bluecore. We started working with them one year ago and have repositioned the company from being an email marketing company to being one of the most dominant retail marketing clouds, similar to Salesforce and Google.
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
