In July 2015 PR agency PR Partner added a retail chain Perekrestok to its client portfolio. PR Partner will develop the SMM-strategy as well as promote the trading network in social media such as Facebook, VKontakte, Odnoklassniki and Instagram.
The main purpose of cooperation with “Perekrestok” is to create a virtual help desk office for consumers in social media.
Perekrestok is the leading national supermarket chain in Russia and one of the first modern supermarkets to open in the Russian retail space. Perekrestok strives to be the customer’s first choice for fresh products supported by the right complementary assortment and pricing strategy.