Comunicación Iberoamericana, the international communication consultant, has won the public tender to manage the communication and advertising services of the Tourism and Heritage Delegation of the Diputación de Salamanca in Spain during two years.

The main challenge of Comunicación Iberoamericana is to improve the brand positioning of this destination in the spanish market and consolidate its image as a multi-product and sustainable destination. In addition, the agency will work to increase the number of travelers visiting the province of Salamanca, as well as their average expenditure and stay.

Comunicación Iberoamericana will focus on the design and implementation of a Communication Plan that will promote all the attractions of this province with a surprising landscape and environmental diversity in its 12,350 km2 of surface, and 362 municipalities, including Salamanca, the capital.