The Globalisation of Public Relations

As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing global strategies to reach new markets. In 2018, Ernest and Young (EY) surveyed 863 middle-market executives in eight European countries, and their findings were striking. Nearly two-thirds (62%) of the … Continue reading The Globalisation of Public Relations